Intermarché
Immersive Convention
The stage becomes a living space.
For Intermarché, the convention becomes a collective experience for several thousand participants.
At the heart of Hall 4 at Porte de Versailles, an interactive floor nearly 40 meters long transforms the space into a moving surface.
Each sequence accompanies presentations, content and exchanges, creating a direct relationship between the audience and the scenography.
An approach designed to make every participant part of the experience.
The space brings people together. Emotion circulates.
Monumental projections, digital scenography and audiovisual staging create an immersive environment in constant evolution.
Long before interactive experiences became widespread, this system explored a new way of telling the story of a collective event.
Architecture, light and image become a shared language serving rhythm, engagement and connection.
An experience designed to transform a convention into a unifying and memorable moment.
