Cocan
CAN 2024
When a continent comes together.
For CAN 2024, the space is imagined as a collective gesture, driven by the energy and diversity of the African continent.
Forms, rhythms and symbols create a language capable of expressing the identity of the event beyond the competition itself.
The scenography draws on the codes and values of the territory to create a contemporary and deeply rooted presence.
A vision designed to create a shared emotion and celebrate a living culture.
One territory. Many cultures. One emotion.
The scenographic concept brings narrative, space and symbols together in a language that respects the uses and identity of the territory.
Each element contributes to an overall reading capable of bringing audiences together and giving meaning to the event.
The experience combines popular energy, cultural expression and a contemporary perspective.
A proposal designed to unite, transmit and place the CAN within an experience that goes beyond sport.
