HP
Butterfly Lovers
When the object disappears behind sensation.
In Paris in 2009, the launch of HP Butterfly Lovers became a meeting point between design, fashion and artistic expression.
Within a private venue, silhouettes, light and projections created a refined universe inspired by the product’s lines and graphic identity.
The computer never imposed itself on the eye: it became the starting point of a sensitive and poetic atmosphere.
An experience where where design was discovered through movement, light and emotion.
A breath. A light. A movement.
Interactive installations reacted to presence and gesture, givingthe space a living and evolving dimension.
Movement extended the projections, silhouettes interacted with the image and each interaction subtly transformed perception.
Technology disappeared behind the fluidity of the experience and the finesse of the scenography.
More than a launch, a moment of perception imagined to reveal HP design in a different way.
