https://vs-factory.com/reference/chaumet-%c2%b7-josephine-aigrette/https://vs-factory.com/wp-content/uploads/2026/04/Chaumet_JA_04-scaled.webpChaumet · Joséphine Aigrette — VidéoUne expérience interactive met en relation le reflet, la femme et la collection afin de révéler le bijou par le geste, la matière et la lumière. Le dispositif immersif accompagne la découverte tout en laissant toute sa place à la création.https://player.vimeo.com/video/892346065?h=c3eb24e275&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/chaumet-%c2%b7-josephine-aigrette/https://vs-factory.com/wp-content/uploads/2026/04/Chaumet_JA_04-scaled.webpChaumet · Joséphine Aigrette — VideoA gesture. A glimmer. A revelation. The jewel is no longer simply worn. It comes to life. Through reflection, the woman and the collection meet in an intimate and immediate experience. Each interaction reveals the jewel with precision, in a subtle dialogue between gesture, material and light. A delicate presence, designed to leave space for the creation itself and the emotion it evokes.https://player.vimeo.com/video/892346065?h=c3eb24e275&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/vichy-%c2%b7-tangible-experience/https://vs-factory.com/wp-content/uploads/2026/05/VICHEY_01-scaled.webpVichy · Tangible Experience — VidéoLe geste déclenche la révélation de contenus scientifiques et accompagne la découverte du produit. L’interaction rend l’information plus directe, claire et accessible.https://player.vimeo.com/video/355124392?h=e6f8e42025&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/vichy-%c2%b7-tangible-experience/https://vs-factory.com/wp-content/uploads/2026/05/VICHEY_01-scaled.webpVichy · Tangible Experience — VideoOne gesture. One touch. Information comes alive. The product is no longer simply presented; it expresses itself. Through touch and gesture, information is revealed with clarity and precision. Each interaction opens a new path to knowledge and naturally accompanies discovery. The product becomes a language at the meeting point of science, content and use. An immediate, intuitive experience designed around people.https://player.vimeo.com/video/355124392?h=e6f8e42025&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/chanel-%c2%b7-premiere/https://vs-factory.com/wp-content/uploads/2026/04/CHANEL_J12_05.webpChanel · Première — VidéoChanel — Première. Pour Première, l’expérience se construit dans la retenue.https://player.vimeo.com/video/1184991958?h=83c7562b83&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/chanel-%c2%b7-premiere/https://vs-factory.com/wp-content/uploads/2026/04/CHANEL_J12_05.webpChanel · Première — VideoTime as a presence. For Première, the experience is built through restraint. The gesture is precise, the intervention almost imperceptible. Every detail accompanies the discovery of the watch without ever drawing attention away from its design. Time becomes material, light traces the lines, and the space creates a silent presence around the object. An interpretation faithful to the elegance and precision of the House.https://player.vimeo.com/video/1184991958?h=83c7562b83&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/mugler-%c2%b7-private-fashion-experience/https://vs-factory.com/wp-content/uploads/2026/07/MUGLER_04-scaled.webpMugler · Private Fashion Experience — VidéoMugler — Private Fashion Experience. La collection se révèle dans une expérience où le vêtement reste au centre du regard.https://player.vimeo.com/video/1208514031?h=719a6e48a8&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/mugler-%c2%b7-private-fashion-experience/https://vs-factory.com/wp-content/uploads/2026/07/MUGLER_04-scaled.webpMugler · Private Fashion Experience — VideoA different way to experience fashion. The collection unfolds through an experience that keeps the garment at the centre of attention. Silhouettes, lines and references can be explored freely, extending the physical presentation. Digital opens up another way of experiencing the collection — more personal, more intuitive. An invitation to enter Mugler’s creative universe, explore its looks and extend the discovery beyond the garment itself.https://player.vimeo.com/video/1208514031?h=719a6e48a8&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/dior-%c2%b7-interactive-fragrance-experience/https://vs-factory.com/wp-content/uploads/2026/07/DIOR_01-scaled.webpDior · Interactive Fragrance Experience — VidéoDior — Interactive Fragrance Experience. Bien avant que les expériences connectées ne transforment le retail de luxe, Dior imagine une nouvelle manière de découvrir ses parfums.https://player.vimeo.com/video/1208829123?h=2aefb6acda&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/dior-%c2%b7-interactive-fragrance-experience/https://vs-factory.com/wp-content/uploads/2026/07/DIOR_01-scaled.webpDior · Interactive Fragrance Experience — VideoWhen fragrance reveals its story. Long before connected experiences transformed luxury retail, Dior imagined a new way of discovering its fragrances. At the heart of the boutique, each bottle became the starting point of a story. Placed on an interactive table, it instantly revealed its universe, history and inspirations. The gesture remained simple, almost instinctive. Technology accompanied discovery with discretion, leaving full space for the fragrance and the emotion it inspired.https://player.vimeo.com/video/1208829123?h=2aefb6acda&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/cinq-mondes-%c2%b7-sensory-journey/https://vs-factory.com/wp-content/uploads/2026/05/CinqMondes_06-scaled.webpCinq Mondes · Sensory Journey — VidéoCinq Mondes — Sensory Journey. L’expérience s’imagine comme une parenthèse, un moment où le geste retrouve sa justesse et le regard se pose autrement.https://player.vimeo.com/video/319467227?h=be9e1564bd&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/cinq-mondes-%c2%b7-sensory-journey/https://vs-factory.com/wp-content/uploads/2026/05/CinqMondes_06-scaled.webpCinq Mondes · Sensory Journey — VideoTime slows down. The senses awaken. The experience is imagined as a pause, a moment in which gesture regains its precision and the eye settles differently. Each product opens onto a story, a sensation, an emotion. Materials, light and rhythm naturally accompany discovery through a deliberately restrained language. The space invites visitors to refocus, breathe and feel. An approach where care is discovered as much as it is experienced.https://player.vimeo.com/video/319467227?h=be9e1564bd&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/yves-saint-laurent-%c2%b7-beauty-experiences/https://vs-factory.com/wp-content/uploads/2026/05/YSL_05-scaled.webpYSL · Beauty Experiences — VidéoUne expérience interactive invite chacun à explorer les teintes, à les associer et à composer une découverte personnelle de la couleur. La technologie accompagne discrètement le choix, le jeu et l’expérimentation.https://player.vimeo.com/video/891006581?h=ceb72cb986&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/yves-saint-laurent-%c2%b7-beauty-experiences/https://vs-factory.com/wp-content/uploads/2026/05/YSL_05-scaled.webpYSL · Beauty Experiences — VideoColour becomes a gesture. A shade, an intention, a creation. The experience invites everyone to enter the world of color and make it their own freely. The product moves beyond simple presentation to become material to explore, combine and compose. Each interaction supports a more personal discovery, where beauty becomes self-expression. An instinctive, sensitive journey, faithful to the creative energy of the House.https://player.vimeo.com/video/891006581?h=ceb72cb986&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/loreal-%c2%b7-intuitive-stage/https://vs-factory.com/wp-content/uploads/2026/05/LOreal_05-scaled.webpL’Oréal · Intuitive Stage — VidéoL’Oréal — Intuitive Stage. Pensé pour les prises de parole scientifiques et technologiques de L’Oréal, l’espace évolue au rythme des contenus et des messages.https://player.vimeo.com/video/197959963?h=8d4943c764&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/loreal-%c2%b7-intuitive-stage/https://vs-factory.com/wp-content/uploads/2026/05/LOreal_05-scaled.webpL’Oréal · Intuitive Stage — VideoThe stage adapts to the story. Designed for L’Oréal’s scientific and technological presentations, the space evolves with the rhythm of content and messages. Images, scenography and interactions create a living and modular environment. Each sequence supports the presentation, facilitates understanding and gives a new presence to the subjects being shared. A stage designed to make innovation visible, legible and accessible.https://player.vimeo.com/video/197959963?h=8d4943c764&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/kenzo-%c2%b7-flower-experience/https://vs-factory.com/wp-content/uploads/2026/05/KENZO_08-scaled.webpKenzo · Flower Experience — VidéoKenzo — Flower Experience. Pour Flower by Kenzo, l’espace devient un territoire d’illusion et de mouvement.https://player.vimeo.com/video/320163950?h=dc00b61ee6&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/kenzo-%c2%b7-flower-experience/https://vs-factory.com/wp-content/uploads/2026/05/KENZO_08-scaled.webpKenzo · Flower Experience — VideoWhen the eye loses its bearings. For Flower by Kenzo, the space becomes a territory of illusion and movement. Reflections multiply, images distort and perspectives seem to extend endlessly. Mirrors, light and visual content create a journey in which perception changes from moment to moment. Visitors no longer simply look at the world of the collection: they enter into it. A moving, sensory and deliberately unexpected experience.https://player.vimeo.com/video/320163950?h=dc00b61ee6&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/calvin-klein-%c2%b7-retail-experience/https://vs-factory.com/wp-content/uploads/2026/05/CALVIN-KLEIN_01-scaled.webpCalvin Klein · Retail Experience — VidéoCalvin Klein — Retail Experience. Pour Calvin Klein, l’expérience se construit dans la simplicité du geste et la précision des lignes.https://player.vimeo.com/video/319476143?h=8e559ea8e6&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/calvin-klein-%c2%b7-retail-experience/https://vs-factory.com/wp-content/uploads/2026/05/CALVIN-KLEIN_01-scaled.webpCalvin Klein · Retail Experience — VideoEssence as a signature. For Calvin Klein, the experience is built on the simplicity of the gesture and the precision of the lines. Moving images inhabit the architecture and extend the brand’s visual identity. Each surface becomes a territory of expression without ever overloading the space. The journey remains direct and instinctive, driven by a fluid and continuous rhythm. A strong visual presence, reduced to the essential.https://player.vimeo.com/video/319476143?h=8e559ea8e6&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/brand-%c2%b7-immersive-%c2%b7-experience/https://vs-factory.com/wp-content/uploads/2026/05/LONSDALE_06-scaled.webpLonsdale · VS-factory — VidéoLonsdale — VS-factory. Après plusieurs années de collaborations sur des projets complexes et immersifs, VS-FACTORY® et Lonsdale Design rapprochent leurs visions autour d’une même conviction: un lieu ne se regarde plus seulement, il se vit.https://player.vimeo.com/video/1171543844?h=eb86214c3b&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/brand-%c2%b7-immersive-%c2%b7-experience/https://vs-factory.com/wp-content/uploads/2026/05/LONSDALE_06-scaled.webpLonsdale · VS-factory — VideoSpace becomes an experience. After several years of collaboration on complex and immersive projects, VS-FACTORY® and Lonsdale Design bring their visions closer around the same conviction: a place is no longer simply seen, it is experienced. Retail, hospitality, événements, innovation centers ou lieux hybrides, cette approche associe design stratégique, narration et expérience sensorielle pour imaginer des espaces capables de créer émotion, engagement et préférence.https://player.vimeo.com/video/1171543844?h=eb86214c3b&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/yves-rocher-%c2%b7/https://vs-factory.com/wp-content/uploads/2026/04/YVES-ROCHER_06.webpYves Rocher · Retail Experience — VidéoYves Rocher — Retail Experience. L’espace est pensé pour créer une relation plus directe entre le produit, la matière et le visiteur.https://player.vimeo.com/video/1186267947?h=1239fd05ae&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/yves-rocher-%c2%b7/https://vs-factory.com/wp-content/uploads/2026/04/YVES-ROCHER_06.webpYves Rocher · Retail Experience — VideoThe product is discovered through gesture. The space is designed to create a more direct relationship between product, material and visitor. Less discourse, more experience: the gesture triggers, content appears and each product world reveals itself naturally. Discovery becomes intuitive, allowing everyone to move at their own pace. A new approach to retail where seeing, touching and understanding form part of the same journey.https://player.vimeo.com/video/1186267947?h=1239fd05ae&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/biotherm-%c2%b7-magic-bubble/https://vs-factory.com/wp-content/uploads/2026/05/Biotherm_02-scaled.webpBiotherm · Magic Bubble — VidéoBiotherm — Magic Bubble. Pour Biotherm, l’expérience puise son inspiration dans le mouvement et la légèreté de l’eau.https://player.vimeo.com/video/317062702?h=7a91f4ff38&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/biotherm-%c2%b7-magic-bubble/https://vs-factory.com/wp-content/uploads/2026/05/Biotherm_02-scaled.webpBiotherm · Magic Bubble — VideoWater becomes sensation. For Biotherm, the experience draws its inspiration from the movement and lightness of water. Transparency, light and image compose an organic, almost living world. Forms evolve, material seems to breathe, and the eye is carried by a continuous movement. A delicate immersion where emotion comes before understanding, revealing the essence of the product in a new way.https://player.vimeo.com/video/317062702?h=7a91f4ff38&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/marvel-x-pandora-%c2%b7-immersive-heroes-experience/https://vs-factory.com/wp-content/uploads/2026/05/pandora_03-scaled.webpMarvel x Pandora · Heroes Experience — VidéoMarvel x Pandora — Heroes Experience. À l’occasion du lancement de la collection Marvel x Pandora, le showroom des Champs-Élysées bascule dans un univers narratif et cinématographique.https://player.vimeo.com/video/1193001512?h=a874c453c4&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/marvel-x-pandora-%c2%b7-immersive-heroes-experience/https://vs-factory.com/wp-content/uploads/2026/05/pandora_03-scaled.webpMarvel x Pandora · Heroes Experience — VideoWhen jewellery meets the world of heroes. For the launch of the Marvel x Pandora collection, the Champs-Élysées showroom shifted into a cinematic, narrative universe. Light, scenography and interactive content invited visitors to move beyond the boundaries of traditional retail. Inspired by the codes of the Marvel multiverse, the journey played with energy, material and the visual power of the heroes. The jewellery became an integral part of the story, within an experience where the collection was discovered as much as it was lived.https://player.vimeo.com/video/1193001512?h=a874c453c4&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/hotel-lambert-%c2%b7-a-princely-collection/https://vs-factory.com/wp-content/uploads/2026/04/SOTHEBYS_06-scaled.webpSotheby's · A Princely Collection — VidéoSotheby's — A Princely Collection. Dans une demeure chargée d’histoire, les œuvres prennent place dans un dialogue subtil avec l’architecture.https://player.vimeo.com/video/892918562?h=287079dcc4&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/hotel-lambert-%c2%b7-a-princely-collection/https://vs-factory.com/wp-content/uploads/2026/04/SOTHEBYS_06-scaled.webpSotheby's · A Princely Collection — VideoWhen the exceptional meets History. Within a residence steeped in history, the works enter into a subtle dialogue with the architecture. Each intervention respects the integrity of the place while revealing the singularity of the pieces on display. The scenography guides the eye, highlights details and reveals the craftsmanship and stories carried by each object. A deliberately controlled experience, designed to offer collectors a privileged moment of contemplation and discovery.https://player.vimeo.com/video/892918562?h=287079dcc4&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/chanel-%c2%b7-365/https://vs-factory.com/wp-content/uploads/2026/04/Chanel_365_05-scaled.webpChanel · J12 - 365 — VidéoChanel — J12 - 365. Pour J12, 365 fragments suspendus composent un environnement pur, presque immatériel.https://player.vimeo.com/video/1184991347?h=66463707d1&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/chanel-%c2%b7-365/https://vs-factory.com/wp-content/uploads/2026/04/Chanel_365_05-scaled.webpChanel · J12 - 365 — Video365 fragments. A measure of time. For J12, 365 suspended fragments compose a pure, almost immaterial environment. Their repetition creates a continuous rhythm, with each element finding its place in a precise balance. Light passes through the installation, revealing volumes and subtly guiding the movement of the eye. Time is no longer presented as a measure. It becomes a presence, naturally inhabiting the space.https://player.vimeo.com/video/1184991347?h=66463707d1&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/longchamp-%c2%b7-lgp-collection/https://vs-factory.com/wp-content/uploads/2026/04/LONGCHAMP_01-scaled.webpLongchamp · LGP Collection — VidéoLongchamp — LGP Collection. Pour LGP, l’espace prolonge l’énergie graphique de la collection.https://player.vimeo.com/video/355972457?h=cae1679126&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/longchamp-%c2%b7-lgp-collection/https://vs-factory.com/wp-content/uploads/2026/04/LONGCHAMP_01-scaled.webpLongchamp · LGP Collection — VideoWhen pattern becomes space. For LGP, the space extends the graphic energy of the collection. Lines, rhythms and colors leave the product to inhabit the environment, creating an identity that is immediately perceptible. The pattern becomes movement; the collection takes on a new scale. At the heart of an iconic Parisian setting, the experience asserts an urban, free and contemporary presence, faithful to the Longchamp spirit.https://player.vimeo.com/video/355972457?h=cae1679126&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/clos-du-temple-%c2%b7-gerard-bertrand/https://vs-factory.com/wp-content/uploads/2026/04/Clos-Du-Temple_04-scaled.webpGérard Bertrand · Clos du Temple — VidéoGérard Bertrand — Clos du Temple. Au Clos du Temple, la pierre, la lumière et le vin partagent une même mémoire.https://player.vimeo.com/video/829005515?h=697c1a0600&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/clos-du-temple-%c2%b7-gerard-bertrand/https://vs-factory.com/wp-content/uploads/2026/04/Clos-Du-Temple_04-scaled.webpGérard Bertrand · Clos du Temple — VideoWhere the land meets time. At Clos du Temple, stone, light and wine share the same memory. The experience settles into the architecture of the cellar with restraint, allowing the place to reveal its character naturally. Each sequence guides the eye and invites visitors to slow down, to feel the material, the silence and the depth of the terroir. An almost meditative journey where nothing imposes itself and everything is felt.https://player.vimeo.com/video/829005515?h=697c1a0600&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/capital-8-%c2%b7-digital-lobby/https://vs-factory.com/wp-content/uploads/2026/05/CAPITAL_8_2025_03-scaled.webpCapital 8 · Digital Lobby — VidéoCapital 8 — Digital Lobby. Au cœur de Capital 8, le lobby devient un lieu d’expérience et de mouvement.https://player.vimeo.com/video/1188789379?h=c75ac05456&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/capital-8-%c2%b7-digital-lobby/https://vs-factory.com/wp-content/uploads/2026/05/CAPITAL_8_2025_03-scaled.webpCapital 8 · Digital Lobby — VideoWhen architecture becomes experience. At the heart of Capital 8, the lobby becomes a place of experience and movement. Content inhabits the architecture, accompanies perspectives and evolves with the rhythms of use. The image does not simply dress the space: it enters into dialogue with it and contributes to its identity. A fluid and contemporary presence that transforms passage and waiting into an experience while preserving the elegance of the place.https://player.vimeo.com/video/1188789379?h=c75ac05456&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/chanel-%c2%b7-mademoiselle-forever/https://vs-factory.com/wp-content/uploads/2026/04/Chanel-Buzz_02-scaled.webpChanel · Mademoiselle forever — VidéoChanel — Mademoiselle forever. Pour Mademoiselle, les mots surgissent dans la nuit et les vitrines s’éveillent au rythme de la ville.https://player.vimeo.com/video/1184991056?h=385a314a06&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/chanel-%c2%b7-mademoiselle-forever/https://vs-factory.com/wp-content/uploads/2026/04/Chanel-Buzz_02-scaled.webpChanel · Mademoiselle forever — VideoWhen the city becomes an accomplice. For Mademoiselle, words emerge into the night and the windows awaken to the rhythm of the city. The urban space becomes a stage, and passers-by enter the story almost without realising it. A subtle, unexpected presence that intrigues, catches the eye, then disappears. The interaction remains instinctive, leaving room for mystery and emotion. More a breath than a message, a fleeting encounter with the world of the House.https://player.vimeo.com/video/1184991056?h=385a314a06&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/saline-royale-%c2%b7-centre-de-lumieres/https://vs-factory.com/wp-content/uploads/2026/04/SALINE_03.webpSaline Royale · Centre de Lumières — VidéoÀ la Saline Royale, un parcours immersif associe lumière, image et espace pour enrichir la lecture de l’architecture et du patrimoine. Le visiteur traverse une expérience culturelle où passé et présent se rencontrent.https://player.vimeo.com/video/1024435233?h=05f0e070c0&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/saline-royale-%c2%b7-centre-de-lumieres/https://vs-factory.com/wp-content/uploads/2026/04/SALINE_03.webpSaline Royale · Centre de Lumières — VideoWhen light reveals memory. At the Saline Royale, heritage becomes a story to be experienced. Light accompanies the architecture, emphasizes its volumes and opens new perceptions without ever diminishing the power of the place. Each intervention finds its place within the existing architecture with restraint and precision. The space becomes a narrative, inviting visitors to enter gradually into a story that is felt as much as it is discovered.https://player.vimeo.com/video/1024435233?h=05f0e070c0&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/bnp-personal-finance-%c2%b7-showroom-augmente/https://vs-factory.com/wp-content/uploads/2026/07/BNP_04.webpBNP Personal Finance · Showroom Augmenté — VidéoBNP Personal Finance — Showroom Augmenté. Imaginé dès la phase APS, le futur showroom parisien de BNP Personal Finance explore une nouvelle génération d’espace d’accueil et de rencontre.https://player.vimeo.com/video/1169991929?h=fbd0f78310&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/bnp-personal-finance-%c2%b7-showroom-augmente/https://vs-factory.com/wp-content/uploads/2026/07/BNP_04.webpBNP Personal Finance · Showroom Augmenté — VideoA space that understands before it transforms. Imagined from the APS design phase, BNP Personal Finance’s future Paris showroom explores a new generation of welcoming and meeting space. The environment evolves according to the visitor’s profile, professional world and the nature of the meeting. Content, light, images and data then create a scenography specific to each situation. The showroom no longer simply presents: it adapts, accompanies and personalizes the relationship. A space conceived as a living architectural medium.https://player.vimeo.com/video/1169991929?h=fbd0f78310&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/nespresso-%c2%b7-coffee-experience/https://vs-factory.com/wp-content/uploads/2026/05/Nespresso_01-scaled.webpNespresso · Coffee Experience — VidéoUne expérience interactive révèle les origines, les arômes et les intensités à partir du geste de poser une capsule. Chaque interaction accompagne le visiteur dans une découverte sensorielle du café.https://player.vimeo.com/video/892885211?h=ad2b84b4b9&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/nespresso-%c2%b7-coffee-experience/https://vs-factory.com/wp-content/uploads/2026/05/Nespresso_01-scaled.webpNespresso · Coffee Experience — VideoWhen gesture reveals aroma. Place a capsule, and an entire world is revealed. Origins, aromas and intensities accompany discovery through a simple and instinctive experience. The product becomes the starting point of a sensory journey, where information enriches the gesture without ever interrupting it. Coffee is no longer simply described: it is discovered, understood and felt. A ritual designed to extend the Nespresso experience naturally.https://player.vimeo.com/video/892885211?h=ad2b84b4b9&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/le-madeleine-by-ora-ito/https://vs-factory.com/wp-content/uploads/2026/02/MADELEINE-04-scaled.webpLe Madeleine · Ora-ïto — VidéoLe Madeleine — Ora-ïto. Pour Le Madeleine, le lobby s’imagine comme une respiration dans l’architecture.https://player.vimeo.com/video/892729601?h=af67cb5136&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/le-madeleine-by-ora-ito/https://vs-factory.com/wp-content/uploads/2026/02/MADELEINE-04-scaled.webpLe Madeleine · Ora-ïto — VideoA place that breathes before it reveals itself. For Le Madeleine, the lobby is conceived as a breath within the architecture. Light, material and image find their balance in a deliberately restrained composition. Each element accompanies the space without seeking to impose itself, allowing a quiet and lasting presence to emerge. A space that welcomes, soothes and gradually reveals its identity, through a subtle dialogue between architecture and experience.https://player.vimeo.com/video/892729601?h=af67cb5136&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/onepoint-%c2%b7-hello-eylau/https://vs-factory.com/wp-content/uploads/2026/04/onepoint_01.webpOnepoint · Hello Eylau — VidéoOnepoint — Hello Eylau. À Hello Eylau, l’espace de travail devient un environnement vivant et évolutif.https://player.vimeo.com/video/1186529936?h=da90909efb&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/onepoint-%c2%b7-hello-eylau/https://vs-factory.com/wp-content/uploads/2026/04/onepoint_01.webpOnepoint · Hello Eylau — VideoA workplace in motion. At Hello Eylau, the workplace becomes a living, evolving environment. Art, light and uses interact throughout the day, progressively transforming the perception of the space. Developed with artist Mathilde de l’Ecotais, the experience introduces a sensitive presence into everyday life. A meeting point between between artistic creation, digital expression and architecture, designed to accompany changing rhythms and uses.https://player.vimeo.com/video/1186529936?h=da90909efb&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/axa-auditorium-%c2%b7-experience-as-architecture/https://vs-factory.com/wp-content/uploads/2026/07/AXA_05.webpAXA Auditorium · Experience as Architecture — VidéoAXA Auditorium — Experience as Architecture. Pour le futur auditorium parisien d’AXA, la réflexion dépasse les codes traditionnels de la salle de conférence.https://player.vimeo.com/video/1170219162?h=db02442ed1&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/axa-auditorium-%c2%b7-experience-as-architecture/https://vs-factory.com/wp-content/uploads/2026/07/AXA_05.webpAXA Auditorium · Experience as Architecture — VideoWhen architecture finds its voice. For AXA’s future Paris auditorium, the reflection moves beyond the traditional codes of the conference hall. From the APS design phase, architecture, scenography and narrative are conceived as components of the same experience. Monumental screens, light and immersive surfaces integrate into the space to accompany presentations and give content a new dimension. The space is no longer simply a setting: it becomes an active part of the message.https://player.vimeo.com/video/1170219162?h=db02442ed1&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/unowhy-%c2%b7-concevoir-le-futur-de-lapprentissage/https://vs-factory.com/wp-content/uploads/2026/07/UNOWAY_07.webpUNOWHY · Experience Center — VidéoUNOWHY — Experience Center. Pour son nouveau campus parisien, UNOWHY imagine un écosystème dédié à l’innovation et à l’apprentissage.https://player.vimeo.com/video/1209576088?h=1595dfee32&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/unowhy-%c2%b7-concevoir-le-futur-de-lapprentissage/https://vs-factory.com/wp-content/uploads/2026/07/UNOWAY_07.webpUNOWHY · Experience Center — VideoLearning in a space that inspires. For its new Paris campus, UNOWHY imagined an ecosystem dedicated to innovation and learning. Architecture, digital content, interactions and uses were conceived together from the earliest stages. Each space contributes to the journey, accompanies discovery and gives concrete expression to new ways of transmitting knowledge. The campus no longer simply hosts knowledge: it becomes a learning experience in itself.https://player.vimeo.com/video/1209576088?h=1595dfee32&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/elizabeth-arden-%c2%b7-beauty-experience/https://vs-factory.com/wp-content/uploads/2026/05/Elisabeth-Arden_02-scaled.webpElizabeth Arden · Beauty Experience — VidéoUne expérience immersive imaginée aux Galeries Lafayette Paris, entre luxe, émotion et scénographie retail.https://player.vimeo.com/video/387686098?h=3dc2f0731b&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/elizabeth-arden-%c2%b7-beauty-experience/https://vs-factory.com/wp-content/uploads/2026/05/Elisabeth-Arden_02-scaled.webpElizabeth Arden · Beauty Experience — VideoWhen beauty becomes celebration. At Galeries Lafayette Paris, Elizabeth Arden imagined a universe inspired by gifting, light and celebration. The iconic red enveloped the space and set the tone for a scenography in which the collections were revealed like precious objects. Theatrical display windows, light and staging created a warm and immediately recognizable atmosphere. Retail became a moment of discovery and emotion, beyond simple product presentation.https://player.vimeo.com/video/387686098?h=3dc2f0731b&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/galerie-valois-%c2%b7-reinventer-paris-ii/https://vs-factory.com/wp-content/uploads/2026/05/GALERIE-VALOIS_04.webpGalerie Valois · Réinventer Paris II — VidéoGalerie Valois — Réinventer Paris II. Lauréat de Réinventer Paris II, le projet imagine la Galerie Valois comme un paysage culturel ouvert sur la ville.https://player.vimeo.com/video/904561003?h=c3f5e565e9&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/galerie-valois-%c2%b7-reinventer-paris-ii/https://vs-factory.com/wp-content/uploads/2026/05/GALERIE-VALOIS_04.webpGalerie Valois · Réinventer Paris II — VideoWhen passage becomes perspective. Winner of Réinventer Paris II, the project imagines Galerie Valois as a cultural landscape open to the city. Within this space crossed every day, works, images and content accompany movement without ever interrupting it. The passage changes in perception and gradually becomes a place of discovery. An artistic presence integrated into everyday uses, where culture appears naturally at the heart of public space.https://player.vimeo.com/video/904561003?h=c3f5e565e9&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/mumode-%c2%b7-fashion-in-motion/https://vs-factory.com/wp-content/uploads/2026/07/MuMODE_03.webpMuMODE · Fashion in Motion — VidéoMuMODE — Fashion in Motion. Imaginée pour le MuMODE, l’expérience célèbre la création textile comme une expression vivante.https://player.vimeo.com/video/1209534866?h=93573b8c81&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/mumode-%c2%b7-fashion-in-motion/https://vs-factory.com/wp-content/uploads/2026/07/MuMODE_03.webpMuMODE · Fashion in Motion — VideoWhen clothing comes into motion. Imagined for MuMODE, the experience celebrates textile creation as a living form of expression. Runway shows, iconic pieces and immersive content meet within a scenography where clothing moves beyond function to become narrative. Light, image and performance accompany the silhouettes and reveal their movement, material and character. A staging where heritage and contemporary creation enter into an emotional dialogue.https://player.vimeo.com/video/1209534866?h=93573b8c81&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/frac-artotheque-%c2%b7-nouvelle-aquitaine/https://vs-factory.com/wp-content/uploads/2026/05/FRAC_01.webpFRAC-Artothèque · Nouvelle-Aquitaine — VidéoFrac — Nouvelle-Aquitaine. Au Frac Nouvelle-Aquitaine, l’expérience se construit comme un espace de relation entre les œuvres, les publics et l’architecture.https://player.vimeo.com/video/1188788453?h=a35ac8d815&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/frac-artotheque-%c2%b7-nouvelle-aquitaine/https://vs-factory.com/wp-content/uploads/2026/05/FRAC_01.webpFRAC-Artothèque · Nouvelle-Aquitaine — VideoWhen digital extends the gaze. At Frac Nouvelle-Aquitaine, the experience is conceived as a space of connection between artworks, audiences and architecture. Digital does not overlay the space; it becomes part of its rhythm and naturally accompanies discovery. Dynamic surfaces, projections and immersive installations open up new ways of seeing without drawing attention away from what matters most. An approach where technology becomes a medium for interpretation, serving both the art and those who experience it.https://player.vimeo.com/video/1188788453?h=a35ac8d815&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/worldline-%c2%b7-innovation-experience-center/https://vs-factory.com/wp-content/uploads/2026/07/WORLDLINE-WELCOME_06.webpWorldline · Innovation Experience Center — VidéoImaginer un lieu où l'innovation se vit avant même d'être démontrée.https://player.vimeo.com/video/904485873?h=ee2b68ed2c&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/worldline-%c2%b7-innovation-experience-center/https://vs-factory.com/wp-content/uploads/2026/07/WORLDLINE-WELCOME_06.webpWorldline · Innovation Experience Center — VideoInnovation becomes an experience to share. Imagined from the APS design phase, the Worldline Innovation Experience Center moves beyond the traditional codes of the technology showroom. Clients, partners and employees enter a journey where architecture, content and uses naturally support discovery. Each space becomes a living medium capable of evolving according to the innovations presented and the nature of each encounter. A vision where technology is no longer simply shown: it is experienced, shared and understood.https://player.vimeo.com/video/904485873?h=ee2b68ed2c&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/crimescene-%c2%b7-experience/https://vs-factory.com/wp-content/uploads/2026/05/Sebastien_07-scaled.webpSébastien AGUILAR · Crime Scene Experience — VidéoSébastien AGUILAR — Crime Scene Experience. Pour le lancement du livre Au cœur de l’enquête criminelle, la séance de dédicace quitte ses codes traditionnels pour devenir une véritable scène d’investigation.https://player.vimeo.com/video/1190700392?h=55447db9be&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/crimescene-%c2%b7-experience/https://vs-factory.com/wp-content/uploads/2026/05/Sebastien_07-scaled.webpSébastien AGUILAR · Crime Scene Experience — VideoStep into the heart of the investigation. For the launch of the book Au cœur de l’enquête criminelle, the traditional signing session becomes a true investigative scene. Projections, clues, lighting, scenography and sound immerse visitors in the atmosphere of forensic investigation. The encounter with the authors extends into the narrative, between observation, discovery and dramatic tension. The public no longer comes simply to meet a they physically enter its world.https://player.vimeo.com/video/1190700392?h=55447db9be&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/louis-xv-%c2%b7-immersive-heritage/https://vs-factory.com/wp-content/uploads/2026/07/Louis-XV_03-scaled.webpLouis XV · Immersive Heritage — VidéoUne expérience audiovisuelle au service du patrimoine, imaginée pour accompagner le récit d'une exposition exceptionnelle au Château de Versailles.https://player.vimeo.com/video/1208811926?h=37aa2d5131&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/louis-xv-%c2%b7-immersive-heritage/https://vs-factory.com/wp-content/uploads/2026/07/Louis-XV_03-scaled.webpLouis XV · Immersive Heritage — VideoWhen image serves History. For the exhibition Louis XV, Passions d’un Roi, the Château de Versailles reveals the man behind the monarch through more than 400 works. The immersive experience accompanies this narrative with restraint, in constant dialogue with the collections. Audiovisual content and video projection extend discovery, reveal certain details and enrich understanding. An intervention designed to illuminate without ever diverting the gaze.https://player.vimeo.com/video/1208811926?h=37aa2d5131&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/kerry-%c2%b7-gulfood/https://vs-factory.com/wp-content/uploads/2026/04/KERRY_GULFOOD_03.webpKerry · Unboxing Innovation — VidéoKerry — Unboxing Innovation. Pour Kerry, l’espace devient un terrain d’expérimentation en mouvement.https://player.vimeo.com/video/1169981962?h=3b29f9f606&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/kerry-%c2%b7-gulfood/https://vs-factory.com/wp-content/uploads/2026/04/KERRY_GULFOOD_03.webpKerry · Unboxing Innovation — VideoWhen innovation comes to life. For Kerry, the space becomes a living field of experimentation. Every interaction reveals a use, every sequence gives concrete expression to ideas and innovations. Architecture, content and narrative design create an environment made for discovering, understanding and exchanging. An experience where demonstration comes alive, transforming promises into tangible and shared realities.https://player.vimeo.com/video/1169981962?h=3b29f9f606&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/airbus/https://vs-factory.com/wp-content/uploads/2026/04/L1050348-2-scaled.webpAirbus · Immersive Horizon — VidéoAirbus — Immersive Horizon. Pour Airbus, plus de 800 m² d’espaces immersifs composent un environnement où architecture, contenus et interactions se répondent.https://player.vimeo.com/video/320726650?api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/airbus/https://vs-factory.com/wp-content/uploads/2026/04/L1050348-2-scaled.webpAirbus · Immersive Horizon — VideoMaking complexity clear. For Airbus, more than 800 m² of immersive spaces create an environment where architecture, content and interaction respond to one another. The journey is designed to guide the eye, organize flows and make complex subjects immediately legible. Every intervention contributes to the same precise and coherent language. An experience where experience where technology serves meaning, understanding and transmission.https://player.vimeo.com/video/320726650?api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/saint-valentain-%c2%b7-live-experience/https://vs-factory.com/wp-content/uploads/2026/05/Tour-Eiffel_04-scaled.webpSaint-Valentin · Live Experience — VidéoSaint-Valentin — Live Experience. Pour la Saint-Valentin 2020, des milliers de messages d’amour prennent vie en direct sur la Tour Eiffel.https://player.vimeo.com/video/1170682006?h=0f3a48e5c8&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/saint-valentain-%c2%b7-live-experience/https://vs-factory.com/wp-content/uploads/2026/05/Tour-Eiffel_04-scaled.webpSaint-Valentin · Live Experience — VideoWhen Paris becomes a message of love. For Valentine’s Day 2020, thousands of love messages came to life in real time on the Eiffel Tower. Anyone could send a declaration by SMS and see it appear, animated, on one of the world’s most iconic monuments. At the scale of the city, the experience transformed an intimate gesture into collective emotion. A moment when Paris became a living stage for feelings, between participation, light and spontaneity.https://player.vimeo.com/video/1170682006?h=0f3a48e5c8&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/vivatech-%c2%b7-sanofi-en-immersion/https://vs-factory.com/wp-content/uploads/2026/05/Sanofi_05-scaled.webpVivatech · Sanofi en Immersion — VidéoVivatech — Sanofi en Immersion. À VivaTech, l’univers de Sanofi se découvre à travers un parcours immersif dédié à l’innovation et à la santé.https://player.vimeo.com/video/319461089?h=c12ce32e68&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/vivatech-%c2%b7-sanofi-en-immersion/https://vs-factory.com/wp-content/uploads/2026/05/Sanofi_05-scaled.webpVivatech · Sanofi en Immersion — VideoWhen innovation becomes experience. At VivaTech, the Sanofi universe is discovered through an immersive journey dedicated to innovation and health. Digital scenography, interactive experiences and virtual reality give new presence to the content and innovations presented. Each sequence guides visitors fluidly, transforming complex subjects into more accessible and engaging experiences. An approach where technology brings innovation closer to people.https://player.vimeo.com/video/319461089?h=c12ce32e68&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/les-tresors-darabie/https://vs-factory.com/wp-content/uploads/2026/05/MOC2030_05-scaled.webpLes Trésors d'Arabie · Traverser une culture — VidéoLes Trésors d'Arabie — Traverser une culture. Les Trésors d’Arabie se découvrent comme une traversée sensible au cœur d’une culture vivante.https://player.vimeo.com/video/1084191307?h=1081332030&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/les-tresors-darabie/https://vs-factory.com/wp-content/uploads/2026/05/MOC2030_05-scaled.webpLes Trésors d'Arabie · Traverser une culture — VideoJourney through a culture. Feel its essence. Les Trésors d’Arabie unfolds as a sensitive journey into the heart of a living culture. Forms, materials and images guide the eye and progressively reveal the stories, identities and richness of its heritage. Each sequence opens a new perception, allowing emotion to come before understanding. A journey where space becomes narrative, between memory, discovery and transmission.https://player.vimeo.com/video/1084191307?h=1081332030&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/sfr-player-%c2%b7-digital-experience/https://vs-factory.com/wp-content/uploads/2026/05/SFR_06-scaled.webpSfr Player · Digital Experience — VidéoQuand le numérique devenait une expérience à explorer. SFR · France · 2011 Interactive Showroom · Digital Experience · New Usageshttps://player.vimeo.com/video/1192615707?h=cfc9780a63&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/sfr-player-%c2%b7-digital-experience/https://vs-factory.com/wp-content/uploads/2026/05/SFR_06-scaled.webpSfr Player · Digital Experience — VideoDigital becomes a territory to explore. SFR Player imagined a living laboratory for new digital uses. Touch surfaces, information walls and interactive content invited visitors to explore transformations in digital technology, connectivity and collaborative practices. Information could be handled, discovered and progressively understood more intuitively. Beyond demonstration, the space sought to make digital technology accessible, alive and deeply human.https://player.vimeo.com/video/1192615707?h=cfc9780a63&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/valeo-%c2%b7-ces/https://vs-factory.com/wp-content/uploads/2026/05/VALEO_CES_04-scaled.webpValeo · CES — VidéoQuand le visiteur devenait acteur de sa mobilité future SWITCH - Las Vegas, USA - 2018https://player.vimeo.com/video/297765876?h=1d992a3966&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/valeo-%c2%b7-ces/https://vs-factory.com/wp-content/uploads/2026/05/VALEO_CES_04-scaled.webpValeo · CES — VideoImagining mobility before it exists. At CES 2018, Valeo unveiled its visions of electric, autonomous, connected and intelligent mobility. With Switch, visitors were invited to project themselves into tomorrow’s mobility and discover the vehicle best suited to their uses, desires and personality. Scenography, visual illusion and gesture-based interaction transformed complex innovations into an intuitive experience. A way to see and feel the future rather than simply explain it.https://player.vimeo.com/video/297765876?h=1d992a3966&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/lundbeck-%c2%b7-interactive-discovery-journey/https://vs-factory.com/wp-content/uploads/2026/07/LUNDBECK_04-scaled.webpLundbeck · Interactive Discovery Journey — VidéoLundbeck — Interactive Discovery Journey. Pour Lundbeck, plusieurs décennies de recherche scientifique deviennent un parcours vivant de découverte.https://player.vimeo.com/video/1208843415?h=73840862e5&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/lundbeck-%c2%b7-interactive-discovery-journey/https://vs-factory.com/wp-content/uploads/2026/07/LUNDBECK_04-scaled.webpLundbeck · Interactive Discovery Journey — VideoHistory is no longer observed. It is journeyed through. For Lundbeck, several decades of scientific research became a living journey of discovery. The timeline left its traditional format behind to inhabit the space, following the rhythm of advances, discoveries and moments that shaped the company. Scenography, content and interaction naturally guided visitors through this history. An experience designed to make science more accessible, sensitive and memorable.https://player.vimeo.com/video/1208843415?h=73840862e5&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/nissan-%c2%b7-juke-light-painting/https://vs-factory.com/wp-content/uploads/2026/04/NissanJuze_07-scaled.webpNissan · Juke - Light Painting — VidéoÀ Paris, le light painting transforme la lumière et le geste en une intervention urbaine éphémère autour du Nissan Juke. La ville devient le décor vivant d’apparitions brèves qui détournent ses lignes et ses perspectives.https://player.vimeo.com/video/198884084?h=e220312f8f&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/nissan-%c2%b7-juke-light-painting/https://vs-factory.com/wp-content/uploads/2026/04/NissanJuze_07-scaled.webpNissan · Juke - Light Painting — VideoWhen light takes over the city. For Nissan Juke, Paris becomes a surface for expression. A fleeting gesture, a moving light, and the urban space is transformed for a moment. Light painting draws an unexpected presence across the city, playing with its lines and shifting its perspectives. A free and spontaneous intervention where light becomes an extension of the Juke’s energy.https://player.vimeo.com/video/198884084?h=e220312f8f&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/gardien-de-la-terre-%c2%b7-alessa/https://vs-factory.com/wp-content/uploads/2026/05/GardienDeLaTerre_06.webpAlessa · Gardien de la Terre — VidéoAlessa — Gardien de la Terre. Présenté aux Folies Bergère à Paris, Gardien de la Terre imagine une nouvelle forme de spectacle immersif.https://player.vimeo.com/video/1190559922?h=9e8989f959&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/gardien-de-la-terre-%c2%b7-alessa/https://vs-factory.com/wp-content/uploads/2026/05/GardienDeLaTerre_06.webpAlessa · Gardien de la Terre — VideoThe audience no longer watches the story. They journey through it. Presented at the Folies Bergère in Paris, Guardian of the Earth imagines a new form of immersive performance. Visual narrative, music, digital scenography, generative content and interaction compose a universe inspired by great initiatory stories. The stage becomes a territory to explore, where the boundaries between image, space and live performance gradually disappear. At the heart of the experience lies a simple invitation: no longer merely witness the journey, but become part of it.https://player.vimeo.com/video/1190559922?h=9e8989f959&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/hp-%c2%b7-butterfly-lovers/https://vs-factory.com/wp-content/uploads/2026/05/HP_BUTTERFLY_02.webpHP · Butterfly Lovers — VidéoHP — Butterfly Lovers. À Paris en 2009, le lancement de HP Butterfly Lovers devient une rencontre entre design, mode et expression artistique.https://player.vimeo.com/video/1190536260?h=b631fbbdfd&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/hp-%c2%b7-butterfly-lovers/https://vs-factory.com/wp-content/uploads/2026/05/HP_BUTTERFLY_02.webpHP · Butterfly Lovers — VideoWhen the object disappears behind sensation. In Paris in 2009, the launch of HP Butterfly Lovers became a meeting point between design, fashion and artistic expression. Within a private venue, silhouettes, light and projections created a refined universe inspired by the product’s lines and graphic identity. The computer never imposed itself on the eye: it became the starting point of a sensitive and poetic atmosphere. An experience where where design was discovered through movement, light and emotion.https://player.vimeo.com/video/1190536260?h=b631fbbdfd&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/turbo-%c2%b7-dreamworks/https://vs-factory.com/wp-content/uploads/2026/05/Turbo_02-scaled.webpTurbo · DreamWorks — VidéoQuand un escalier de métro devenait une piste de glisse géante Paris · Havre Caumartin – Auber · 2013https://player.vimeo.com/video/1192957418?h=01f6d8fa5d&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/turbo-%c2%b7-dreamworks/https://vs-factory.com/wp-content/uploads/2026/05/Turbo_02-scaled.webpTurbo · DreamWorks — VideoWhen everyday life turns into spectacle. For the launch of DreamWorks ’ TURBO, a passage in the Paris Métro became a giant racetrack. Overnight, the stairs at Havre Caumartin – Auber were completely transformed: racing lines, scenography and visual energy immersed commuters in the world of the film. By morning, the surprise was complete. An everyday transit space became an unexpected playground, inviting everyone to physically enter the experience.https://player.vimeo.com/video/1192957418?h=01f6d8fa5d&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/heavent-%c2%b7-when-wood-became-light/https://vs-factory.com/wp-content/uploads/2026/05/Heavent_Paris_3-scaled.webpHeavent · When Wood Became Light — VidéoTransformer une table en bois en surface vivante. Faire disparaître la technologie pour ne laisser place qu’au geste. Heavent: 2014https://player.vimeo.com/video/201275953?h=6e3c7b7ec2&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/heavent-%c2%b7-when-wood-became-light/https://vs-factory.com/wp-content/uploads/2026/05/Heavent_Paris_3-scaled.webpHeavent · When Wood Became Light — VideoWhen material becomes light. Beneath visitors’ hands, the wood awakened and revealed a new dimension. Light travelled through the material, content appeared and each gesture subtly transformed the surface. Conceived with FG Design, the installation combined projection, scenography and interaction within a tactile and intuitive experience. Wood was no longer simply part of the setting: it became interface, presence and language.https://player.vimeo.com/video/201275953?h=6e3c7b7ec2&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/edf-%c2%b7-experience-programs/https://vs-factory.com/wp-content/uploads/2026/05/EDF_SHOWREEL_03-scaled.webpEDF · Experience Programs — VidéoEDF — Experience Programs. Pour EDF, plusieurs années de collaboration donnent naissance à un ensemble d’expériences dédiées à l’innovation, à la recherche et aux grands enjeux énergétiques.https://player.vimeo.com/video/143518971?h=2406b4f85c&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/edf-%c2%b7-experience-programs/https://vs-factory.com/wp-content/uploads/2026/05/EDF_SHOWREEL_03-scaled.webpEDF · Experience Programs — VideoGiving meaning to complexity. For EDF, several years of collaboration gave rise to a series of experiences dedicated to innovation, research and major energy challenges. Scientific and technical content leaves its traditional language behind to become more accessible, more legible and more engaging. Each system supports understanding without simplifying the substance. An approach designed to transform knowledge into experience and bring major issues closer to those discovering them.https://player.vimeo.com/video/143518971?h=2406b4f85c&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/barriere-%c2%b7-casino-augmente/https://vs-factory.com/wp-content/uploads/2026/04/BARRIERE_ROYAN_01-scaled.webpCasino Barrière · Royan — VidéoGroupe Barrière — Casino Barrière _ Royan. À Royan, le casino imagine une nouvelle manière d’accueillir et d’engager ses visiteurs.https://player.vimeo.com/video/1084163924?h=d492d74920&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/barriere-%c2%b7-casino-augmente/https://vs-factory.com/wp-content/uploads/2026/04/BARRIERE_ROYAN_01-scaled.webpCasino Barrière · Royan — VideoWhen the experience begins at the entrance. In Royan, the casino envisioned a new way of welcoming and engaging its visitors. The journey creates a balance between the venue’s historic codes and a more contemporary expression. Interaction integrates naturally into the architecture, guiding discovery without ever imposing itself. An approach conceived from the outset to transform the casino experience, from the very first impression to the heart of the venue.https://player.vimeo.com/video/1084163924?h=d492d74920&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/la-piscine-%c2%b7-art-experience/https://vs-factory.com/wp-content/uploads/2026/05/La-Piscine_04.webpMa MI _ La Piscine · Art Experience — VidéoMa MI _ La Piscine — Art Experience. À travers les œuvres de l’artiste Ma Mi, La Piscine explore une nouvelle relation entre l’œuvre, le regard et l’intime.https://player.vimeo.com/video/1190689648?h=6daa759a9e&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/la-piscine-%c2%b7-art-experience/https://vs-factory.com/wp-content/uploads/2026/05/La-Piscine_04.webpMa MI _ La Piscine · Art Experience — VideoWhen reflection becomes memory. Through the works of artist Ma Mi, La Piscine explores a new relationship between artwork, gaze and intimacy. The mirror becomes emotional material, a surface of perception and living memory. Physical art, reflective textures, personal images and digital creation meet within an experience in constant evolution. Visitors no longer simply contemplate the work: they resonate with it.https://player.vimeo.com/video/1190689648?h=6daa759a9e&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/renault_step-wheel/https://vs-factory.com/wp-content/uploads/2026/04/OPIO_04-scaled.webpRenault · Step & Wheel — VidéoRenault — Step & Wheel. À Opio, Renault transforme la scène en un espace vivant capable d’évoluer en temps réel.https://player.vimeo.com/video/143582317?h=b7245494f3&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/renault_step-wheel/https://vs-factory.com/wp-content/uploads/2026/04/OPIO_04-scaled.webpRenault · Step & Wheel — VideoWhen the stage becomes movement. In Opio, Renault transforms the stage into a living space capable of evolving in real time. Vehicles appear, disappear and take their place within a scenography designed for several thousand participants. Every movement reveals a use, every sequence offers a new reading of the product. A direct and spectacular experience conceived as a true brand statement, where demonstration and emotion move together.https://player.vimeo.com/video/143582317?h=b7245494f3&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/gs1-france-%c2%b7-data-experience/https://vs-factory.com/wp-content/uploads/2026/05/GS1_06-scaled.webpGS1 France · Data Experience — VidéoLe showroom GS1 France rend visibles les interactions entre produits, données, entreprises et usages à partir du code-barres. Des interfaces et des contenus permettent d’explorer les flux reliant production, logistique et distribution.https://player.vimeo.com/video/297763488?h=4a14bf9515&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/gs1-france-%c2%b7-data-experience/https://vs-factory.com/wp-content/uploads/2026/05/GS1_06-scaled.webpGS1 France · Data Experience — VideoBehind every product, an invisible language. For GS1 France, the barcode becomes the starting point of a universal story. Behind an everyday gesture lies an entire ecosystem connecting products, data, companies and uses. The showroom gives visible form to these often imperceptible mechanisms and makes their interactions naturally understandable. An experience designed to make obvious what usually remains invisible.https://player.vimeo.com/video/297763488?h=4a14bf9515&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/citroen-%c2%b7-draw-the-future/https://vs-factory.com/wp-content/uploads/2026/05/Citroen_Dessine_07-scaled.webpCitroën · Draw the Future — VidéoCitroën — Draw the Future. Dès 2008, sur les Champs-Élysées, Citroën invite chacun à imaginer librement la voiture du futur.https://player.vimeo.com/video/319445324?h=11acca88d0&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/citroen-%c2%b7-draw-the-future/https://vs-factory.com/wp-content/uploads/2026/05/Citroen_Dessine_07-scaled.webpCitroën · Draw the Future — VideoDrawing tomorrow’s mobility today. As early as 2008, on the Champs-Élysées, Citroën invited everyone to imagine the car of the future freely. A gesture, a color, an intention: the screen becomes a surface for expression where each visitor draws their own vision of mobility. The line comes to life instantly, transforming an idea into an image through a spontaneous and accessible experience. A field of creation where the public becomes an active part of the brand’s imagination.https://player.vimeo.com/video/319445324?h=11acca88d0&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/ingenico-%c2%b7-payment-experience/https://vs-factory.com/wp-content/uploads/2026/05/INGENICO_07-scaled.webpIngenico · Payment Experience — VidéoIngenico — Payment Experience. Au siège parisien d’Ingenico, le paiement devient une expérience à explorer et à comprendre.https://player.vimeo.com/video/319482661?h=15f9eb31aa&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/ingenico-%c2%b7-payment-experience/https://vs-factory.com/wp-content/uploads/2026/05/INGENICO_07-scaled.webpIngenico · Payment Experience — VideoMaking the invisible visible. At Ingenico’s Paris headquarters, payment becomes an experience to explore and understand. Behind a simple gesture lies a world of data, exchanges and journeys that usually remain invisible. The showroom gives tangible form to these mechanisms and naturally guides the discovery of different uses. An experience designed to make complexity legible without ever losing the simplicity of the gesture.https://player.vimeo.com/video/319482661?h=15f9eb31aa&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/coca-cola-%c2%b7-the-soft-experience/https://vs-factory.com/wp-content/uploads/2026/05/LeSoft_06-scaled.webpCoca-Cola · The Soft Experience — VidéoCoca-Cola — The Soft Experience. À Paris, l’héritage Coca-Cola se découvre à travers un lieu de mémoire et de transmission.https://player.vimeo.com/video/319538316?h=af2ccb1788&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/coca-cola-%c2%b7-the-soft-experience/https://vs-factory.com/wp-content/uploads/2026/05/LeSoft_06-scaled.webpCoca-Cola · The Soft Experience — VideoWhen history becomes a living experience. In Paris, Coca-Cola’s heritage is discovered through a place of memory and transmission. Images, archives and traces of the brand create a narrative in which each era regains a contemporary presence. The journey accompanies visitors through this history, between collective memories, identity and popular culture. A space designed to bring the brand’s heritage to life rather than simply display it.https://player.vimeo.com/video/319538316?h=af2ccb1788&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/veolia-%c2%b7-systems-experience/https://vs-factory.com/wp-content/uploads/2026/05/Veolia_Showroom_02-scaled.webpVeolia · Systems Experience — VidéoVeolia — Systems Experience. Pour Veolia, l’espace devient un parcours de compréhension des systèmes et des solutions.https://player.vimeo.com/video/319468212?h=1043102a81&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/veolia-%c2%b7-systems-experience/https://vs-factory.com/wp-content/uploads/2026/05/Veolia_Showroom_02-scaled.webpVeolia · Systems Experience — VideoGiving complexity a simple reading. For Veolia, the space becomes a journey for understanding systems and solutions. Architecture, content and interfaces are organized into a clear reading in which each element naturally finds its place. Information guides the eye, progressively reveals the issues and facilitates understanding without ever overloading the experience. An environment designed to to make complexity accessible, with fluidity and precision.https://player.vimeo.com/video/319468212?h=1043102a81&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/edf-%c2%b7-energetic-mix/https://vs-factory.com/wp-content/uploads/2026/05/EDF_MIX_02-scaled.webpEDF · Energetic Mix — VidéoEDF — Energetic Mix. Au Grand Palais à Paris, EDF donne forme à la complexité du mix énergétique.https://player.vimeo.com/video/318454521?h=32046de7fc&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/edf-%c2%b7-energetic-mix/https://vs-factory.com/wp-content/uploads/2026/05/EDF_MIX_02-scaled.webpEDF · Energetic Mix — VideoMaking the balance of energy visible. At the Grand Palais in Paris, EDF gives form to the complexity of the energy mix. Flows, materials and data inhabit the space and create a living reading of the transformations at work. The journey guides the eye, puts the different issues into perspective and gradually reveals their balance. An experience designed to make energy understandable by making it perceptible, with clarity and fluidity.https://player.vimeo.com/video/318454521?h=32046de7fc&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/celine-%c2%b7-motion-imprint/https://vs-factory.com/wp-content/uploads/2026/05/Celine_02-scaled.webpCeline · Motion Imprint — VidéoCeline — Motion Imprint. Pour Celine, le défilé prend place dans un univers noir, silencieux et en mouvement.https://player.vimeo.com/video/773401454?h=254389d309&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/celine-%c2%b7-motion-imprint/https://vs-factory.com/wp-content/uploads/2026/05/Celine_02-scaled.webpCeline · Motion Imprint — VideoWhen movement leaves an imprint. For Celine, the runway takes place within a black, silent and moving universe. With each passage, the silhouette triggers a reaction and leaves a visual trace behind. Water transforms, the image accompanies the body and subtly extends its presence into the space. An experience where becomes material, revealing the rhythm and intensity of the show in a new way.https://player.vimeo.com/video/773401454?h=254389d309&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/vivatech-%c2%b7-ratp-group/https://vs-factory.com/wp-content/uploads/2026/05/RATP_04-scaled.webpVivatech · Ratp Group — VidéoVivatech — Ratp Group. À VivaTech 2017, RATP Group choisit de raconter Paris à travers ses mouvements, ses flux et son énergie.https://player.vimeo.com/video/228197688?h=e738b74159&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/vivatech-%c2%b7-ratp-group/https://vs-factory.com/wp-content/uploads/2026/05/RATP_04-scaled.webpVivatech · Ratp Group — VideoParis in motion. At VivaTech 2017, RATP Group chose to tell the story of Paris through its movements, flows and energy. Three immersive graphic universes translated the sensations that shape everyday life in the Paris Métro. Light, movement and visual content gave new expression to circulation and transformed the space into a living landscape. An experience designed to make the city felt differently, beyond its representation.https://player.vimeo.com/video/228197688?h=e738b74159&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/artistes-robots-%c2%b7-yellow-flower/https://vs-factory.com/wp-content/uploads/2026/05/Artistes_Robots_01-scaled.webpArtistes & Robots · Yellow Flower — VidéoArtistes & Robots — Yellow Flower. Présentée au Grand Palais dans l’exposition Artistes & Robots, Yellow Flower explore une relation sensible entre l’humain et l’intelligence artificielle.https://player.vimeo.com/video/319419968?h=1fee1adbea&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/artistes-robots-%c2%b7-yellow-flower/https://vs-factory.com/wp-content/uploads/2026/05/Artistes_Robots_01-scaled.webpArtistes & Robots · Yellow Flower — VideoWhen the artwork responds to our presence. Presented at the Grand Palais as part of the Artistes & Robots exhibition, Yellow Flower explores a sensitive relationship between humans and artificial intelligence. One gesture, one presence, and the artwork evolves. Its form transforms in real time, reacts to interactions and creates a different expression at every moment. The artwork is no longer simply contemplated: it perceives, reacts and enters into dialogue.https://player.vimeo.com/video/319419968?h=1fee1adbea&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/google-%c2%b7-the-evidence/https://vs-factory.com/wp-content/uploads/2026/05/GOOGLE_07-scaled.webpGoogle · The Evidence — VidéoGoogle — The Evidence. Pour Google, l’espace est pensé pour révéler les usages avec simplicité et précision.https://player.vimeo.com/video/320193982?h=0b4c86a5c0&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/google-%c2%b7-the-evidence/https://vs-factory.com/wp-content/uploads/2026/05/GOOGLE_07-scaled.webpGoogle · The Evidence — VideoTechnology becomes self-evident. For Google, the space is designed to reveal uses with simplicity and precision. Each interaction supports discovery without ever interrupting the journey or imposing the technology. Content appears at the right moment, in an intuitive progression that makes what might seem complex immediately understandable. An experience where understanding feels natural, almost instinctive.https://player.vimeo.com/video/320193982?h=0b4c86a5c0&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/valeo-%c2%b7-immersive-product-experience/https://vs-factory.com/wp-content/uploads/2026/05/Valeo_02-scaled.webpValeo · Immersive Product Experience — VidéoQuand le stand devenait une expérience technologique. Valeo · Automechanika Immersive Box · Interactive Reveal · Product Experiencehttps://player.vimeo.com/video/319469762?h=577a8ed487&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/valeo-%c2%b7-immersive-product-experience/https://vs-factory.com/wp-content/uploads/2026/05/Valeo_02-scaled.webpValeo · Immersive Product Experience — VideoWhen the product becomes an experience. At Automechanika, Valeo transformed the presentation of its innovations into an immersive experience. Dedicated boxes invited visitors to enter the universe of each product, between light, interactive content and visual narrative. Technical demonstration gave way to a more immediate, sensitive and engaging discovery. Each space became a gateway into Valeo innovation, designed to capture attention and give meaning to the product.https://player.vimeo.com/video/319469762?h=577a8ed487&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/safran-cfm-%c2%b7-leap/https://vs-factory.com/wp-content/uploads/2026/05/CFM_01-scaled.webpSafran CFM · Leap — VidéoSafran CFM — Leap. Pour Safran CFM, le moteur LEAP se découvre à travers une expérience pensée autour de la performance.https://player.vimeo.com/video/892720596?h=fa0aa2653e&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/safran-cfm-%c2%b7-leap/https://vs-factory.com/wp-content/uploads/2026/05/CFM_01-scaled.webpSafran CFM · Leap — VideoWhen performance becomes sensation. For Safran CFM, the LEAP engine is discovered through an experience centred on performance. Image, light and sound offer a new reading of its engineering and make perceptible what usually belongs to technical complexity. The journey guides the eye, reveals expertise and gives the product an immediate presence. The engine is no longer simply presented: it is felt.https://player.vimeo.com/video/892720596?h=fa0aa2653e&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/deezer-%c2%b7-ninho-%c2%b7-interactive-walk/https://vs-factory.com/wp-content/uploads/2026/05/DEEZER_03-scaled.webpDeezer · Ninho _ Interactive Walk — VidéoDeezer — Ninho _ Interactive Walk. À la Gare Saint-Lazare, Deezer transforme un geste quotidien en expérience sonore immersive.https://player.vimeo.com/video/326765096?h=602da45229&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/deezer-%c2%b7-ninho-%c2%b7-interactive-walk/https://vs-factory.com/wp-content/uploads/2026/05/DEEZER_03-scaled.webpDeezer · Ninho _ Interactive Walk — VideoWhen the body becomes music. At Gare Saint-Lazare, Deezer transforms an everyday gesture into an immersive sound experience. One step, one movement, and music emerges within the urban space. The body becomes the interface, movement becomes rhythm, creating an immediate relationship between the visitor and Ninho’s universe. An activation where the city becomes a stage, between movement, sound and collective emotion.https://player.vimeo.com/video/326765096?h=602da45229&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/la-poste-%c2%b7-connected-experience/https://vs-factory.com/wp-content/uploads/2026/05/LA-POSTE_06-scaled.webpLa Poste · Connected Experience — VidéoLa Poste — Connected Experience. Dès 2012, La Poste imagine une nouvelle manière de vivre la prise de parole collective.https://player.vimeo.com/video/197957884?h=a3f24fba93&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/la-poste-%c2%b7-connected-experience/https://vs-factory.com/wp-content/uploads/2026/05/LA-POSTE_06-scaled.webpLa Poste · Connected Experience — VideoWhen the audience enters the conversation. As early as 2012, La Poste imagined a new way of experiencing collective communication. At the heart of the installation, a monumental screen wall accompanied the stage, content and real-time exchanges. SMS messages, social contributions and visual sequences allowed the audience to participate directly in the experience. The convention left its traditional format behind to become a living, connected and participatory space.https://player.vimeo.com/video/197957884?h=a3f24fba93&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/citroen-%c2%b7-fun-experience/https://vs-factory.com/wp-content/uploads/2026/05/Citroen_Color_04-scaled.webpCitroën · Fun Experience — VidéoCitroën — Fun Experience. Au C42 sur les Champs-Élysées, Citroën imagine une expérience guidée par le geste, le rythme et l’humeur.https://player.vimeo.com/video/190692480?h=befbfbb24d&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/citroen-%c2%b7-fun-experience/https://vs-factory.com/wp-content/uploads/2026/05/Citroen_Color_04-scaled.webpCitroën · Fun Experience — VideoWhen the visitor’s energy brings the car to life. At C42 on the Champs-Élysées, Citroën imagines an experience guided by gesture, rhythm and mood. Visitors are no longer spectators: they act and bring the world around them to life. Each interaction triggers a new response and transforms the perception of the car. A spontaneous experience where the body becomes the engine of the narrative, in a free, playful and immediate spirit.https://player.vimeo.com/video/190692480?h=befbfbb24d&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/1-2-3-%c2%b7-interactive-runway/https://vs-factory.com/wp-content/uploads/2026/05/123_01-scaled.webpUn Deux Trois · Runway Interactive — VidéoUn Deux Trois — Runway Interactive. Dès les premières expérimentations, le défilé devient une expérience en mouvement.https://player.vimeo.com/video/197829193?h=6d0ca1c7a2&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/1-2-3-%c2%b7-interactive-runway/https://vs-factory.com/wp-content/uploads/2026/05/123_01-scaled.webpUn Deux Trois · Runway Interactive — VideoWhen the body transforms the space. From the earliest experiments, the runway becomes an experience in motion. As the models pass, the image activates and the setting evolves with the rhythm of the silhouettes. Each movement generates a visual response, creating an immediate dialogue between body and environment. The stage no longer simply accompanies the show: it reacts and becomes an integral part of the creation.https://player.vimeo.com/video/197829193?h=6d0ca1c7a2&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/ariane-group-%c2%b7-blue-rocket/https://vs-factory.com/wp-content/uploads/2026/05/ARIANEGroup_04-scaled.webpAriane Group · Blue Rocket — VidéoAriane Group — Blue Rocket. Pour ArianeGroup, l’espace traduit la puissance et la précision de l’univers spatial.https://player.vimeo.com/video/1188765137?h=e15a75ea46&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/ariane-group-%c2%b7-blue-rocket/https://vs-factory.com/wp-content/uploads/2026/05/ARIANEGroup_04-scaled.webpAriane Group · Blue Rocket — VideoWhen power lifts the gaze. For ArianeGroup, the space translates the power and precision of the space universe. Light, rhythm and material create an environment charged with tension, conceived as a trajectory. Each sequence guides the eye and progressively builds intensity around Blue Rocket. An experience where innovation is felt before it is explained, between energy, mastery and projection.https://player.vimeo.com/video/1188765137?h=e15a75ea46&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/french-navy-%c2%b7-mobile-immersive-experience/https://vs-factory.com/wp-content/uploads/2026/07/MARINE_NATIONALE_02-scaled.webpFrench Navy · Mobile Immersive Experience — VidéoFrench Navy — Mobile Immersive Experience. Pour sa campagne nationale de recrutement, la Marine nationale imagine une expérience immersive capable d’aller directement à la rencontre des futurs candidats.https://player.vimeo.com/video/1208839365?h=220d529945&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/french-navy-%c2%b7-mobile-immersive-experience/https://vs-factory.com/wp-content/uploads/2026/07/MARINE_NATIONALE_02-scaled.webpFrench Navy · Mobile Immersive Experience — VideoTaking engagement directly to people. For its national recruitment campaign, the French Navy imagined an immersive experience capable of meeting future candidates directly. Aboard a mobile showroom traveling across France, visitors discovered the Navy’s professions, missions and values within an environment designed to spark curiosity. The recruitment space gradually became a journey of discovery — more alive, more direct and more conducive to exchange.https://player.vimeo.com/video/1208839365?h=220d529945&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/dassault-aviation-%c2%b7-falcon-7x-reveal/https://vs-factory.com/wp-content/uploads/2026/05/Dassault_06-scaled.webpDassault Aviation · Falcon 7X Reveal — VidéoBien avant l’ère du mapping moderne, une vision immersive donnait vie au futur de l’aviation. Bordeaux · France · 2005https://player.vimeo.com/video/1192592685?h=455ca99719&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/dassault-aviation-%c2%b7-falcon-7x-reveal/https://vs-factory.com/wp-content/uploads/2026/05/Dassault_06-scaled.webpDassault Aviation · Falcon 7X Reveal — VideoWhen the aircraft becomes a living image. In 2005, the launch of the Falcon 7X marked a new generation in the history of Dassault Aviation. To accompany this reveal, the aircraft became the heart of a scenography in which light, projection and movement progressively unveiled its lines. Even before its complete appearance, the aircraft transformed into a graphic and digital presence, revealing its architecture and precision. An experience designed to make innovation felt before it was even fully discovered.https://player.vimeo.com/video/1192592685?h=455ca99719&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/orange-%c2%b7-from-telecom-to-experience/https://vs-factory.com/wp-content/uploads/2026/05/Orange_FT_06-scaled.webpOrange · From Telecom to Experience — VidéoOrange — From Telecom to Experience. Entre 2004 et 2010, Orange transforme profondément son identité pour devenir une marque internationale tournée vers les usages, les contenus et l’expérience.https://player.vimeo.com/video/1192975850?h=c621943902&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/orange-%c2%b7-from-telecom-to-experience/https://vs-factory.com/wp-content/uploads/2026/05/Orange_FT_06-scaled.webpOrange · From Telecom to Experience — VideoWhen technology becomes experience. Between 2004 and 2010, Orange profoundly transformed its identity to become an international brand focused on uses, content and experience. In France and internationally, immersive spaces, retail environments, conventions and major events became spaces for experimentation. Each project explored a new relationship between the brand, technology and its audiences. A pivotal period in which innovation gradually moved beyond demonstration to become an experience in its own right.https://player.vimeo.com/video/1192975850?h=c621943902&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/airbus-helicopters-%c2%b7-signature-presence/https://vs-factory.com/wp-content/uploads/2026/05/AIRBUS-HELICOPTERS-·-Signature-Presence04-scaled.webpHelicopters · Signature Presence — VidéoHelicopters — Signature Presence. Pour Airbus Corporate Helicopters, le stand devient un territoire d’expression à part entière.https://player.vimeo.com/video/319453579?h=b7deed670a&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/airbus-helicopters-%c2%b7-signature-presence/https://vs-factory.com/wp-content/uploads/2026/05/AIRBUS-HELICOPTERS-·-Signature-Presence04-scaled.webpHelicopters · Signature Presence — VideoWhen the brand becomes presence. For Airbus Corporate Helicopters, the stand becomes a territory of expression in its own right. Image, light and rhythm create an immediately recognizable presence, conceived beyond a simple focal point. Each element contributes to the overall perception and naturally accompanies the different moments of the experience. A scenography where design, precision and identity form part of the same continuum.https://player.vimeo.com/video/319453579?h=b7deed670a&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/michelin-%c2%b7-total-performance/https://vs-factory.com/wp-content/uploads/2026/07/MICHELIN_04-scaled.webpMichelin · Total Performance — VidéoMichelin — Total Performance. Pour Michelin, l’expérience devient une démonstration vivante de la performance.https://player.vimeo.com/video/1208854453?h=bce0f88e97&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/michelin-%c2%b7-total-performance/https://vs-factory.com/wp-content/uploads/2026/07/MICHELIN_04-scaled.webpMichelin · Total Performance — VideoPerformance is not claimed. It is demonstrated. For Michelin, the experience becomes a living demonstration of performance. Audiovisual content, presentations and live demonstrations come together within the same scenography. Each sequence translates the benefits of the technology into a more immediate, legible and engaging language. A scenography designed to to make performance understood by making it visible and tangible.https://player.vimeo.com/video/1208854453?h=bce0f88e97&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/lg-%c2%b7-hom-bot/https://vs-factory.com/wp-content/uploads/2026/05/HOMBOT_02-scaled.webpLG · Hom-Bot — VidéoLG — Hom-Bot. Pour LG Hom-Bot, la démonstration produit devient une expérience collective à taille réelle.https://player.vimeo.com/video/319451630?h=73719f82fa&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/lg-%c2%b7-hom-bot/https://vs-factory.com/wp-content/uploads/2026/05/HOMBOT_02-scaled.webpLG · Hom-Bot — VideoWhen technology becomes a game. For LG Hom-Bot, the product demonstration becomes a life-size collective experience. The audience enters the space, takes part and discovers the product’s capabilities directly through action. Movement, rhythm and interaction transform the presentation into a lively, spontaneous and immediately accessible moment. An experience where understanding comes through play, and everyone naturally becomes an active participant.https://player.vimeo.com/video/319451630?h=73719f82fa&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/the-next-door-%c2%b7-paris/https://vs-factory.com/wp-content/uploads/2026/04/NIKE_02.webpThe Next Door · Paris — VidéoThe Next Door — Paris. À Paris, The Next Door imagine un lieu hybride entre mode, expérience et culture.https://player.vimeo.com/video/775839207?h=42dad3045c&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/the-next-door-%c2%b7-paris/https://vs-factory.com/wp-content/uploads/2026/04/NIKE_02.webpThe Next Door · Paris — VideoWhen retail becomes a territory of expression. In Paris, The Next Door imagines a hybrid place between fashion, experience and culture. The store moves beyond traditional formats to offer a freer, more spontaneous relationship with products and brands. The physical space naturally connects with digital worlds and supports a journey that evolves with collections and activations. A place designed for discovering differently, without imposing a fixed path or reading.https://player.vimeo.com/video/775839207?h=42dad3045c&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/cocan-%c2%b7-can-2024/https://vs-factory.com/wp-content/uploads/2026/05/Can2024_02.webpCocan · CAN 2024 — VidéoCocan — CAN 2024. Pour la CAN 2024, l’espace est imaginé comme un geste collectif, porté par l’énergie et la diversité du continent africain.https://player.vimeo.com/video/1170712760?h=deed0d096a&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/cocan-%c2%b7-can-2024/https://vs-factory.com/wp-content/uploads/2026/05/Can2024_02.webpCocan · CAN 2024 — VideoWhen a continent comes together. For CAN 2024, the space is imagined as a collective gesture, driven by the energy and diversity of the African continent. Forms, rhythms and symbols create a language capable of expressing the identity of the event beyond the competition itself. The scenography draws on the codes and values of the territory to create a contemporary and deeply rooted presence. A vision designed to create a shared emotion and celebrate a living culture.https://player.vimeo.com/video/1170712760?h=deed0d096a&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/credit-agricole-%c2%b7-the-4-seasons/https://vs-factory.com/wp-content/uploads/2026/05/credit_agricole_01-scaled.webpCrédit Agricole · The 4 Seasons — VidéoCrédit Agricole — The 4 Seasons. Pour Crédit Agricole, l’installation devient une présence vivante au rythme des saisons.https://player.vimeo.com/video/228196417?h=5f73e194e7&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/credit-agricole-%c2%b7-the-4-seasons/https://vs-factory.com/wp-content/uploads/2026/05/credit_agricole_01-scaled.webpCrédit Agricole · The 4 Seasons — VideoWhen time inhabits space. For Crédit Agricole, the installation becomes a living presence evolving with the seasons. Light, movement and variation compose a landscape in constant evolution, naturally embedded within the architecture. Over time, the atmosphere transforms and accompanies everyday uses without ever interrupting them. An organic landmark designed to create a sense of breathing space and subtly renew the perception of the place.https://player.vimeo.com/video/228196417?h=5f73e194e7&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/veolia-%c2%b7-reveal-the-invisible/https://vs-factory.com/wp-content/uploads/2026/05/Veolia_Salon_05-scaled.webpVeolia · Reveal the Invisible — VidéoVeolia — Reveal the Invisible. Pour Veolia, l’expérience donne une présence à ces flux invisibles qui traversent notre quotidien.https://player.vimeo.com/video/198884136?h=5c9cc07772&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/veolia-%c2%b7-reveal-the-invisible/https://vs-factory.com/wp-content/uploads/2026/05/Veolia_Salon_05-scaled.webpVeolia · Reveal the Invisible — VideoRevealing what flows unseen. For Veolia, the experience gives presence to the invisible flows that run through everyday life. Material becomes alive, animated by light and movement that progressively reveal the transformations at work. Wood leaves its static nature behind to become a sensitive and evolving surface for expression. An installation designed to make the invisible perceptible without ever disrupting the natural balance of the place.https://player.vimeo.com/video/198884136?h=5c9cc07772&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/barriere-%c2%b7-casino-augmente-2/https://vs-factory.com/wp-content/uploads/2026/04/BARRIERE_AUGMENTE_01-scaled.webpBarrière · Casino Augmenté — VidéoBarrière — Casino Augmenté. Pour Barrière, le casino devient un parcours vivant où l’espace accompagne le visiteur.https://player.vimeo.com/video/1184623486?h=ccb9f55c1c&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/barriere-%c2%b7-casino-augmente-2/https://vs-factory.com/wp-content/uploads/2026/04/BARRIERE_AUGMENTE_01-scaled.webpBarrière · Casino Augmenté — VideoWhen gaming becomes an experience. For Barrière, the casino becomes a living journey in which the space accompanies the visitor. From the very first glance, the environment captures attention, guides and engages visitors in a new reading of contemporary gaming. Developed with Lonsdale, this vision combines global design and immersion to create a fluid, elegant and coherent experience. Every element helps reveal the identity of the place and its evolution towards new uses.https://player.vimeo.com/video/1184623486?h=ccb9f55c1c&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/latecoere-%c2%b7-aerospace-experience/https://vs-factory.com/wp-content/uploads/2026/05/latecoere_04-scaled.webpLatecoere · Aerospace Experience — VidéoUne expérience interactive imaginée pour le Salon International de l’Aéronautique de Paris, entre innovation industrielle, immersion digitale et vision du futur.https://player.vimeo.com/video/345679504?h=1e6e7f9e86&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/latecoere-%c2%b7-aerospace-experience/https://vs-factory.com/wp-content/uploads/2026/05/latecoere_04-scaled.webpLatecoere · Aerospace Experience — VideoWhen engineering becomes experience. At the Paris Air Show, Latecoere transformed aeronautical complexity into an accessible and immersive experience. Interactive interfaces, real-time animations and touch experiences accompanied the discovery of the group’s systems and innovations. Visitors no longer simply understood the technology: they explored it, handled it and perceived its uses. A scenography designed to bring engineering, innovation and human experience into dialogue.https://player.vimeo.com/video/345679504?h=1e6e7f9e86&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/version-simple-exemple/https://vs-factory.com/wp-content/uploads/2026/03/RAFALE_06-scaled.webpRenault · Géode Rafale — VidéoRenault — Géode Rafale. Avec la Géode Rafale, Renault imagine une expérience à 360° où le spectateur devient le point central du récit.https://player.vimeo.com/video/1182979167?h=06298040bf&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/version-simple-exemple/https://vs-factory.com/wp-content/uploads/2026/03/RAFALE_06-scaled.webpRenault · Géode Rafale — VideoWhen space becomes immersion. With Géode Rafale, Renault imagines a 360° experience in which the viewer becomes the focal point of the narrative. In this space without traditional reference points, image, movement and spatialisation create an enveloping experience. The brand is no longer presented in front of the visitor: it takes shape all around them. An immersive language designed to place emotion at the heart of discovery.https://player.vimeo.com/video/1182979167?h=06298040bf&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/tour-first-%c2%b7-corporate-experience/https://vs-factory.com/wp-content/uploads/2026/05/Tour-First_03-scaled.webpTour First · Corporate Experience — VidéoQuand la présentation devenait une expérience immersive. Tour First · Paris La Défense · 2011 Corporate Innovation · Interactive Presentation · Scenographyhttps://player.vimeo.com/video/1192633300?h=1ee8f619e8&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/tour-first-%c2%b7-corporate-experience/https://vs-factory.com/wp-content/uploads/2026/05/Tour-First_03-scaled.webpTour First · Corporate Experience — VideoWhen architecture tells its story differently. For the inauguration of Tour First, the experience transformed the discovery of an architectural project into an interactive journey. A large-format touch system allowed visitors to explore the building’s spaces, uses and identity intuitively. Information moved beyond traditional presentation formats to become a more fluid, visual and engaging experience. A new way of revealing architecture, its uses and its vision.https://player.vimeo.com/video/1192633300?h=1ee8f619e8&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/atr-%c2%b7-customer-experience-studio/https://vs-factory.com/wp-content/uploads/2026/05/ATR_04-scaled.webpATR · Customer Experience Studio — VidéoATR — Customer Experience Studio. Pour ATR, l’espace devient un outil de dialogue et de compréhension.https://player.vimeo.com/video/705156788?h=feb1f0d74d&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/atr-%c2%b7-customer-experience-studio/https://vs-factory.com/wp-content/uploads/2026/05/ATR_04-scaled.webpATR · Customer Experience Studio — VideoWhen customer relations become an experience. For ATR, the space becomes a tool for dialogue and understanding. Each interaction reveals a use, each sequence supports the discovery of expertise and proposed solutions. Visitors no longer simply observe: they understand, explore and project themselves into real-world uses. An experience designed to technology, product and human connection closer together.https://player.vimeo.com/video/705156788?h=feb1f0d74d&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/sg-%c2%b7-rugby-world-cup-2015/https://vs-factory.com/wp-content/uploads/2026/05/RUGBY_05-scaled.webpSG · Rugby World Cup — VidéoSG — Rugby World Cup. À l’occasion de la Coupe du Monde de Rugby 2015, SG imagine une nouvelle manière de vivre l’événement depuis l’intérieur.https://player.vimeo.com/video/190687194?h=53388a5293&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/sg-%c2%b7-rugby-world-cup-2015/https://vs-factory.com/wp-content/uploads/2026/05/RUGBY_05-scaled.webpSG · Rugby World Cup — VideoThe supporter becomes part of the game. For the 2015 Rugby World Cup, SG imagined a new way of experiencing the event from within. With the Express Yourself concept, supporters were no longer simple spectators: they participated, interacted and entered the world of international rugby. Participatory games, challenges proposed by players and virtual-reality immersion brought the public closer to the intensity of the pitch. An experience designed to transform fan engagement into shared emotion.https://player.vimeo.com/video/190687194?h=53388a5293&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/afd-%c2%b7-nes-quelque-part/https://vs-factory.com/wp-content/uploads/2026/05/AFD_08-scaled.webpAFD · Nés quelque part — VidéoAFD — Nés quelque part. Avec Nés quelque part, l’expérience invite le visiteur à quitter la position d’observateur pour devenir acteur d’un récit humain.https://player.vimeo.com/video/317993587?h=07936f821d&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/afd-%c2%b7-nes-quelque-part/https://vs-factory.com/wp-content/uploads/2026/05/AFD_08-scaled.webpAFD · Nés quelque part — VideoChanging perspective to understand differently. With Born Somewhere, the experience invites visitors to leave the position of observer and become actors in a human story. Each sequence offers another point of view and opens a meeting with different realities. The space becomes a personal journey in which visitors discover, feel and question. An approach designed to transform knowledge into lived experience.https://player.vimeo.com/video/317993587?h=07936f821d&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/lierac-%c2%b7-beauty-innovation-experience/https://vs-factory.com/wp-content/uploads/2026/05/Lierac_06.webpLiérac · Beauty Innovation Experience — VidéoLiérac — Beauty Innovation Experience. En 2011, LIÉRAC imagine une nouvelle manière de présenter l’innovation cosmétique et l’expertise skincare.https://player.vimeo.com/video/1190942470?h=e7a3fd36ea&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/lierac-%c2%b7-beauty-innovation-experience/https://vs-factory.com/wp-content/uploads/2026/05/Lierac_06.webpLiérac · Beauty Innovation Experience — VideoWhen beauty reveals innovation. In 2011, LIÉRAC imagined a new way of presenting cosmetic innovation and skincare expertise. The convention became an experiential journey where digital content, scenography and art direction created an elegant and sensory universe. Image walls, interactive interfaces and visual creations accompanied the discovery of the ranges through an approach inspired by the codes of contemporary luxury. An experience designed to transform product presentation into a brand moment.https://player.vimeo.com/video/1190942470?h=e7a3fd36ea&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/naval-group-%c2%b7-experience/https://vs-factory.com/wp-content/uploads/2026/05/NAVAL-GROUP-05-scaled.webpNaval Group · Experience — VidéoNaval Group — Experience. Pour Naval Group, l’expérience est pensée pour révéler des capacités complexes avec précision et clarté.https://player.vimeo.com/video/900837675?h=f4bba02f57&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/naval-group-%c2%b7-experience/https://vs-factory.com/wp-content/uploads/2026/05/NAVAL-GROUP-05-scaled.webpNaval Group · Experience — VideoMaking performance clear. For Naval Group, the experience is designed to reveal complex capabilities with precision and clarity. Each interaction guides the eye, provides access to essential information and facilitates understanding of the offers. Technical complexity becomes a structured journey designed to support dialogue naturally. An environment where expertise is immediately perceptible without ever reducing its depth.https://player.vimeo.com/video/900837675?h=f4bba02f57&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/audi-%c2%b7-regarde-mon-ame/https://vs-factory.com/wp-content/uploads/2026/04/AUDI_05-scaled.webpAudi · Regarde mon âme — VidéoAudi — Regarde mon âme. Pour Audi, le corps devient le point de départ d’une expérience sensible et instinctive.https://player.vimeo.com/video/143480375?h=b11f65e821&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/audi-%c2%b7-regarde-mon-ame/https://vs-factory.com/wp-content/uploads/2026/04/AUDI_05-scaled.webpAudi · Regarde mon âme — VideoMovement reveals emotion. For Audi, the body becomes the starting point of a sensitive and instinctive experience. Each gesture transforms the space and triggers a visual response that naturally accompanies movement. The interaction does not seek to show itself: it creates an immediate relationship between presence, perception and emotion. An experience where which visitors themselves bring the world around them to life.https://player.vimeo.com/video/143480375?h=b11f65e821&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/laurent-perrier-%c2%b7-200-years-experience/https://vs-factory.com/wp-content/uploads/2026/05/Laurent-Perrier_02-scaled.webpLaurent-Perrier · 200 Years Experience — VidéoQuand le patrimoine devenait expérience immersive Tours-sur-Marne · France · 2012https://player.vimeo.com/video/1192954712?h=fad9601424&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/laurent-perrier-%c2%b7-200-years-experience/https://vs-factory.com/wp-content/uploads/2026/05/Laurent-Perrier_02-scaled.webpLaurent-Perrier · 200 Years Experience — VideoTwo centuries of history. One emotion intact. For Laurent-Perrier’s bicentenary in 2012, the château became the setting for a journey through two centuries of history. Scenography, light and visual content accompanied guests through a sensitive discovery of the House’s heritage and savoir-faire. Each space revealed an era, a memory, a facet of its identity. A celebration designed to make heritage felt rather than simply told.https://player.vimeo.com/video/1192954712?h=fad9601424&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/orange-%c2%b7-immersive-cloud-experience/https://vs-factory.com/wp-content/uploads/2026/05/OrangeWeb11_07-scaled.webpOrange · Immersive Cloud Experience — VidéoUne vision immersive du cloud et des nouveaux usages digitaux LeWeb 2011 · Parishttps://player.vimeo.com/video/1192965761?h=92cd248cba&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/orange-%c2%b7-immersive-cloud-experience/https://vs-factory.com/wp-content/uploads/2026/05/OrangeWeb11_07-scaled.webpOrange · Immersive Cloud Experience — VideoTechnology becomes a living environment. At a time when technology exhibitions remained largely demonstrative, Orange imagined a new relationship between innovation, space and user experience. Content evolved in real time, interfaces became physical touchpoints and technology integrated naturally into the journey. The space functioned as a living platform capable of hosting demonstrations, exchanges and presentations within the same continuum. An approach designed to make innovation more intuitive, more human and more engaging.https://player.vimeo.com/video/1192965761?h=92cd248cba&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/heavent-cannes-%c2%b7-immersive-night/https://vs-factory.com/wp-content/uploads/2026/05/Cannes_05-scaled.webpHeavent Cannes · Immersive Night — VidéoUne soirée pensée comme une expérience sensorielle entre lumière, mouvement et émotion.https://player.vimeo.com/video/319446269?h=3e0e701683&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/heavent-cannes-%c2%b7-immersive-night/https://vs-factory.com/wp-content/uploads/2026/05/Cannes_05-scaled.webpHeavent Cannes · Immersive Night — VideoLight becomes movement. At Heavent Cannes, the space transformed into a sensitive and evolving material. Projections embraced the veils, screens became organic and silhouettes interacted with light. Each movement changed the perception of the place and created an atmosphere in constant transformation. A scenography conceived as a living painting where image, body and space merged within the same emotion.https://player.vimeo.com/video/319446269?h=3e0e701683&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/pernod-ricard-%c2%b7-beaubourg-2010/https://vs-factory.com/wp-content/uploads/2026/05/PERNOD-RICARD_05-scaled.webpPernod Ricard · Beaubourg — VidéoQuand l’art numérique rencontrait l’expérience immersive Centre Pompidou · Parishttps://player.vimeo.com/video/1192799718?h=1e33fb2279&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/pernod-ricard-%c2%b7-beaubourg-2010/https://vs-factory.com/wp-content/uploads/2026/05/PERNOD-RICARD_05-scaled.webpPernod Ricard · Beaubourg — VideoArt becomes a living experience. In 2010, at the Centre Pompidou, Pernod Ricard imagined a meeting between contemporary art, technology and collective emotion. Monumental projections, interactive surfaces and visual creations transformed the architecture into an artistic environment in motion. Guests no longer simply discovered a scenography: they took part in an experience where image and space evolved with their presence. An approach designed to bring culture, innovation and sensitivity into dialogue.https://player.vimeo.com/video/1192799718?h=1e33fb2279&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/coca-cola/https://vs-factory.com/wp-content/uploads/2026/03/COCA-COLA_Train-de-Noel_0§.webpCoca-Cola · Train de Noël — VidéoUn parcours interactif autour du Train de Noël Coca-Cola fait de chaque geste le déclencheur d’une nouvelle séquence. L’objet, le geste et l’interaction accompagnent un voyage fondé sur la découverte, la surprise et l’émerveillement.https://player.vimeo.com/video/208453399?h=073e903d16&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/coca-cola/https://vs-factory.com/wp-content/uploads/2026/03/COCA-COLA_Train-de-Noel_0§.webpCoca-Cola · Train de Noël — VideoWhen an object becomes a memory. With the Coca-Cola Christmas Train, every movement becomes the starting point of a story. Object, gesture and interaction create a journey where discovery unfolds naturally, almost as if by instinct. The experience invites visitors to reconnect with a sense of childhood, between wonder, surprise and shared emotion. A world designed to turn a journey into a precious moment, where every detail contributes to the memory.https://player.vimeo.com/video/208453399?h=073e903d16&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/reference/areva-%c2%b7-innovation-night/https://vs-factory.com/wp-content/uploads/2026/05/AREVA_03-scaled.webpAreva · Innovation Night — VidéoAreva — Innovation Night. À l’occasion du salon WNE 2014, Areva imagine une soirée dédiée à l’innovation et aux technologies du futur.https://player.vimeo.com/video/197916230?h=1f16981e49&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1 https://vs-factory.com/en/reference/areva-%c2%b7-innovation-night/https://vs-factory.com/wp-content/uploads/2026/05/AREVA_03-scaled.webpAreva · Innovation Night — VideoInnovation takes on a new dimension. For WNE 2014, Areva imagined an evening dedicated to innovation and the technologies of the future. Within a restrained and contemporary universe, scenography, large-format content and architectural lighting transformed institutional communication into a live experience. The convention became a place of encounter where expertise, industrial vision and human exchange came together. An approach designed to give innovation a new presence, between technological precision and event elegance.https://player.vimeo.com/video/197916230?h=1f16981e49&api=1&player_id=vsra-video&background=1&autoplay=1&muted=1&loop=1&controls=0&playsinline=1