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<url><loc>https://vs-factory.com/reference/chaumet-%c2%b7-josephine-aigrette/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/04/Chaumet_JA_04-scaled.webp</video:thumbnail_loc><video:title>Chaumet · Joséphine Aigrette — Vidéo</video:title><video:description>Une expérience interactive met en relation le reflet, la femme et la collection afin de révéler le bijou par le geste, la matière et la lumière. Le dispositif immersif accompagne la découverte tout en laissant toute sa place à la création.</video:description><video:player_loc>https://player.vimeo.com/video/892346065?h=c3eb24e275&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/chaumet-%c2%b7-josephine-aigrette/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/04/Chaumet_JA_04-scaled.webp</video:thumbnail_loc><video:title>Chaumet · Joséphine Aigrette — Video</video:title><video:description>A gesture. A glimmer. A revelation. The jewel is no longer simply worn. It comes to life. Through reflection, the woman and the collection meet in an intimate and immediate experience. Each interaction reveals the jewel with precision, in a subtle dialogue between gesture, material and light. A delicate presence, designed to leave space for the creation itself and the emotion it evokes.</video:description><video:player_loc>https://player.vimeo.com/video/892346065?h=c3eb24e275&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/vichy-%c2%b7-tangible-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/VICHEY_01-scaled.webp</video:thumbnail_loc><video:title>Vichy · Tangible Experience — Vidéo</video:title><video:description>Le geste déclenche la révélation de contenus scientifiques et accompagne la découverte du produit. L’interaction rend l’information plus directe, claire et accessible.</video:description><video:player_loc>https://player.vimeo.com/video/355124392?h=e6f8e42025&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/vichy-%c2%b7-tangible-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/VICHEY_01-scaled.webp</video:thumbnail_loc><video:title>Vichy · Tangible Experience — Video</video:title><video:description>One gesture. One touch. Information comes alive. The product is no longer simply presented; it expresses itself. Through touch and gesture, information is revealed with clarity and precision. Each interaction opens a new path to knowledge and naturally accompanies discovery. The product becomes a language at the meeting point of science, content and use. An immediate, intuitive experience designed around people.</video:description><video:player_loc>https://player.vimeo.com/video/355124392?h=e6f8e42025&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/chanel-%c2%b7-premiere/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/04/CHANEL_J12_05.webp</video:thumbnail_loc><video:title>Chanel · Première — Vidéo</video:title><video:description>Chanel — Première. Pour Première, l’expérience se construit dans la retenue.</video:description><video:player_loc>https://player.vimeo.com/video/1184991958?h=83c7562b83&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/chanel-%c2%b7-premiere/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/04/CHANEL_J12_05.webp</video:thumbnail_loc><video:title>Chanel · Première — Video</video:title><video:description>Time as a presence. For Première, the experience is built through restraint. The gesture is precise, the intervention almost imperceptible. Every detail accompanies the discovery of the watch without ever drawing attention away from its design. Time becomes material, light traces the lines, and the space creates a silent presence around the object. An interpretation faithful to the elegance and precision of the House.</video:description><video:player_loc>https://player.vimeo.com/video/1184991958?h=83c7562b83&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/mugler-%c2%b7-private-fashion-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/07/MUGLER_04-scaled.webp</video:thumbnail_loc><video:title>Mugler · Private Fashion Experience — Vidéo</video:title><video:description>Mugler — Private Fashion Experience. La collection se révèle dans une expérience où le vêtement reste au centre du regard.</video:description><video:player_loc>https://player.vimeo.com/video/1208514031?h=719a6e48a8&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/mugler-%c2%b7-private-fashion-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/07/MUGLER_04-scaled.webp</video:thumbnail_loc><video:title>Mugler · Private Fashion Experience — Video</video:title><video:description>A different way to experience fashion. The collection unfolds through an experience that keeps the garment at the centre of attention. Silhouettes, lines and references can be explored freely, extending the physical presentation. Digital opens up another way of experiencing the collection — more personal, more intuitive. An invitation to enter Mugler’s creative universe, explore its looks and extend the discovery beyond the garment itself.</video:description><video:player_loc>https://player.vimeo.com/video/1208514031?h=719a6e48a8&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/dior-%c2%b7-interactive-fragrance-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/07/DIOR_01-scaled.webp</video:thumbnail_loc><video:title>Dior · Interactive Fragrance Experience — Vidéo</video:title><video:description>Dior — Interactive Fragrance Experience. Bien avant que les expériences connectées ne transforment le retail de luxe, Dior imagine une nouvelle manière de découvrir ses parfums.</video:description><video:player_loc>https://player.vimeo.com/video/1208829123?h=2aefb6acda&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/dior-%c2%b7-interactive-fragrance-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/07/DIOR_01-scaled.webp</video:thumbnail_loc><video:title>Dior · Interactive Fragrance Experience — Video</video:title><video:description>When fragrance reveals its story. Long before connected experiences transformed luxury retail, Dior imagined a new way of discovering its fragrances. At the heart of the boutique, each bottle became the starting point of a story. Placed on an interactive table, it instantly revealed its universe, history and inspirations. The gesture remained simple, almost instinctive. Technology accompanied discovery with discretion, leaving full space for the fragrance and the emotion it inspired.</video:description><video:player_loc>https://player.vimeo.com/video/1208829123?h=2aefb6acda&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/mk-hub-%c2%b7-un-lieu-sept-experiences/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/mk-hub-01-hospitality.webp</video:thumbnail_loc><video:title>MK-HUB · Un lieu, sept expériences — Vidéo</video:title><video:description>MK-HUB, Paris : 150 m² et sept espaces mis en scène par VS-FACTORY® pour faire vivre aux architectes, marques et maisons de gastronomie l’expérience avant de la construire.</video:description><video:player_loc>https://player.vimeo.com/video/1239611757?h=2b4a8a516a&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/mk-hub-%c2%b7-un-lieu-sept-experiences/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/mk-hub-01-hospitality.webp</video:thumbnail_loc><video:title>MK-HUB · Un lieu, sept expériences — Video</video:title><video:description>Seeing before building. At 49 rue Rodier in Paris, the MK-HUB was a showcase like no other: 150 m² and seven staged spaces, carried by the global expertise of VS-FACTORY®. Architects, designers, retailers, wine and gastronomy houses came to understand, for real, what a place can become. Here, proof did not come from a pitch. You sat down, placed your hand on the table, and the room changed atmosphere. One volume, many stories.</video:description><video:player_loc>https://player.vimeo.com/video/1239611757?h=2b4a8a516a&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/bienici-recherche-immobiliere/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2024/11/BIENICI_01_STAND.webp</video:thumbnail_loc><video:title>Bien’ici · Recherche immobilière — Vidéo</video:title><video:description>Bien’ici : une scénographie chaleureuse où, d’un simple geste, le visiteur explore un territoire et se projette dans son futur lieu de vie.</video:description><video:player_loc>https://player.vimeo.com/video/1238017114?h=cb7a89d332&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/bienici-recherche-immobiliere/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2024/11/BIENICI_01_STAND.webp</video:thumbnail_loc><video:title>Bien’ici · Recherche immobilière — Video</video:title><video:description>Bringing the property search to life. On its stand, the Bien’ici universe opens up as a place of discovery. Light wood, light and touches of yellow bring welcome, demonstration and encounter together in a single scenography, warm and clear.</video:description><video:player_loc>https://player.vimeo.com/video/1238017114?h=cb7a89d332&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/daum-la-lumiere-revele-loeuvre/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/DAUM_01.webp</video:thumbnail_loc><video:title>Daum · La lumière révèle l’œuvre — Vidéo</video:title><video:description>Daum · Étude de conception VS-FACTORY® : un salon privé où un geste sur une table de cristal ouvre le récit du savoir-faire de la Maison, jusqu’à la révélation de l’œuvre.</video:description><video:player_loc>https://player.vimeo.com/video/1238808627?h=c227281487&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/daum-la-lumiere-revele-loeuvre/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/DAUM_01.webp</video:thumbnail_loc><video:title>Daum · La lumière révèle l’œuvre — Video</video:title><video:description>A private salon, an encounter. Imagined with the Maison, the journey unfolds as an invitation. On the ground floor, the creations are shown as works of art; a personalised VVIP card then opens the way to a reserved room. In the half-light, a table sculpted in crystal begins to glow. A few miniature vases are waiting. The visitor chooses one and places it at the centre: this simple gesture opens the story.</video:description><video:player_loc>https://player.vimeo.com/video/1238808627?h=c227281487&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/capeb-%c2%b7-salon-du-patrimoine/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2024/10/CAPEB_01_STAND.webp</video:thumbnail_loc><video:title>CAPEB · Salon du Patrimoine — Vidéo</video:title><video:description>CAPEB au Salon du Patrimoine 2024 : un panorama d’images et un simple geste pour entrer dans l’histoire du bâti ancien et dialoguer avec ses artisans.</video:description><video:player_loc>https://player.vimeo.com/video/1238023888?h=2eb3f4517f&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/capeb-%c2%b7-salon-du-patrimoine/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2024/10/CAPEB_01_STAND.webp</video:thumbnail_loc><video:title>CAPEB · Salon du Patrimoine — Video</video:title><video:description>Gesture opens a window onto heritage. At the Salon du Patrimoine, CAPEB celebrates the craftspeople of historic buildings. A vast panorama of images surrounds visitors with worksites, materials and know-how, in a space designed to discover, marvel and exchange.</video:description><video:player_loc>https://player.vimeo.com/video/1238023888?h=2eb3f4517f&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/toyota-extraordinary-journey/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/TOYOTA_01.webp</video:thumbnail_loc><video:title>Toyota · Extraordinary Journey — Vidéo</video:title><video:description>Toyota · Étude de conception VS-FACTORY® : un parcours d’hospitalité où chaque étape, de l’aéroport au Showcase, prolonge un même récit, celui de la mobilité pour tous.</video:description><video:player_loc>https://player.vimeo.com/video/1238913143?h=7be7a2df02&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/toyota-extraordinary-journey/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/TOYOTA_01.webp</video:thumbnail_loc><video:title>Toyota · Extraordinary Journey — Video</video:title><video:description>A journey of hospitality. From the airport to the city’s meeting places, “Toyota’s Extraordinary Journey” links every stage in a single story: mobility for all. Faceted architecture, luminous landmarks and welcoming social spaces give this ambition a physical presence. At the heart of the journey, the Toyota Clock rises as the emblematic signal of the journey.</video:description><video:player_loc>https://player.vimeo.com/video/1238913143?h=7be7a2df02&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/asfa-%c2%b7-prevention-metiers/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2018/11/ASFA_01_STAND.webp</video:thumbnail_loc><video:title>ASFA · Prévention &amp; métiers — Vidéo</video:title><video:description>ASFA : une scénographie où le jeu, le geste et la parole font vivre la prévention, les métiers et les services de l’autoroute.</video:description><video:player_loc>https://player.vimeo.com/video/1237909840?h=cd824aa63c&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/asfa-%c2%b7-prevention-metiers/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2018/11/ASFA_01_STAND.webp</video:thumbnail_loc><video:title>ASFA · Prévention &amp; métiers — Video</video:title><video:description>The motorway, at experience level. On the ASFA stand, road safety, careers and motorway services come to life along a journey. Image, gesture and voice offer visitors several ways into the story.</video:description><video:player_loc>https://player.vimeo.com/video/1237909840?h=cd824aa63c&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/arkema-%c2%b7-innovation-en-scene/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2015/06/ARKEMA_01_STAND.webp</video:thumbnail_loc><video:title>ARKEMA · Innovation en scène — Vidéo</video:title><video:description>ARKEMA : une scénographie où le geste, la scène et la rencontre mettent l’innovation en récit, pour attirer, faire comprendre et ouvrir la conversation.</video:description><video:player_loc>https://player.vimeo.com/video/1237965714?h=e52f756d89&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/arkema-%c2%b7-innovation-en-scene/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2015/06/ARKEMA_01_STAND.webp</video:thumbnail_loc><video:title>ARKEMA · Innovation en scène — Video</video:title><video:description>Putting innovation on stage. On the ARKEMA stand, innovation unfolds as a journey: demonstrations, images and encounters follow one another. The central stage gathers the audience, while more intimate spaces invite each visitor to a personal discovery.</video:description><video:player_loc>https://player.vimeo.com/video/1237965714?h=e52f756d89&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/alten-le-parcours-candidat/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/alten-02-accueil.webp</video:thumbnail_loc><video:title>ALTEN · Le parcours candidat — Vidéo</video:title><video:description>ALTEN : étude de conception VS-FACTORY® du parcours candidat, de l’invitation à la rencontre, pensée avec le client et les architectes avant l’aménagement.</video:description><video:player_loc>https://player.vimeo.com/video/1239503372?h=aa99056b53&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/alten-le-parcours-candidat/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/alten-02-accueil.webp</video:thumbnail_loc><video:title>ALTEN · Le parcours candidat — Video</video:title><video:description>Welcoming talent is already a conversation. For an engineering group that welcomes many candidates every day, the first impression is not made in the recruiter’s office. It begins long before: a message, an address, a door, a moment of waiting. VS-FACTORY® guided ALTEN through upstream thinking, at the preliminary design stage, to link these moments into a single welcome story. The candidate is expected, recognised and guided, without ever having to repeat themselves, and the flow of visitors organises itself.</video:description><video:player_loc>https://player.vimeo.com/video/1239503372?h=aa99056b53&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/sensient-%c2%b7-faire-parler-le-bois/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/sensient-01-panneau.webp</video:thumbnail_loc><video:title>Sensient · Faire parler le bois — Vidéo</video:title><video:description>Sensient à In-Cosmetics : un panneau de bois qui s’éveille sous la main et raconte l’origine des ingrédients, une mise en scène VS-FACTORY®.</video:description><video:player_loc>https://player.vimeo.com/video/355999020?h=cc9e64ea5d&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/sensient-%c2%b7-faire-parler-le-bois/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/sensient-01-panneau.webp</video:thumbnail_loc><video:title>Sensient · Faire parler le bois — Video</video:title><video:description>When wood finds its voice. At In-Cosmetics in Paris, the Sensient stand is built around a large, warm wooden panel. A world map, four ingredient worlds: a hand placed on the surface is enough for the material to come alive as light draws flowers, fruits and foliage. The wood grain stays visible, the surface becomes a story: the setting itself tells where the ingredients come from.</video:description><video:player_loc>https://player.vimeo.com/video/355999020?h=cc9e64ea5d&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/stelia-%c2%b7-une-nouvelle-dimension-a-la-rencontre/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/stelia-01-vue-globale.webp</video:thumbnail_loc><video:title>STELIA · Une nouvelle dimension à la rencontre — Vidéo</video:title><video:description>STELIA au SIAE : des pièces aéronautiques grandeur nature et un récit où le visiteur entre dans l’image, une expérience de marque signée VS-FACTORY®.</video:description><video:player_loc>https://player.vimeo.com/video/319472602?h=6fc39a346e&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/stelia-%c2%b7-une-nouvelle-dimension-a-la-rencontre/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/stelia-01-vue-globale.webp</video:thumbnail_loc><video:title>STELIA · Une nouvelle dimension à la rencontre — Video</video:title><video:description>Aerospace at full scale. At the Paris Air Show, STELIA displays the heart of its expertise: a fuselage section and a nose section, at full scale. Their curves, openings and assemblies stand out against a vast blue horizon. The material is read up close, the story from afar: reliability and performance take shape in a single space.</video:description><video:player_loc>https://player.vimeo.com/video/319472602?h=6fc39a346e&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/paris-retail-week-%c2%b7-la-boutique-de-demain/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/paris-retail-week-01-boutique.webp</video:thumbnail_loc><video:title>Paris Retail Week · La boutique de demain — Vidéo</video:title><video:description>Paris Retail Week : VS-FACTORY® imagine la boutique de demain, où le geste du client relie chaque produit à son histoire.</video:description><video:player_loc>https://player.vimeo.com/video/1239122023?h=d402569565&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/paris-retail-week-%c2%b7-la-boutique-de-demain/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/paris-retail-week-01-boutique.webp</video:thumbnail_loc><video:title>Paris Retail Week · La boutique de demain — Video</video:title><video:description>Pick up a product, open a world. As a partner of Paris Retail Week, VS-FACTORY® presents its vision of the store of tomorrow: a place where the shopper’s gesture links the object to its story. Setting down a bottle, brushing a book cover or picking up a sneaker is enough to reveal what the product has to tell. Raw wood, black furniture and threads of light create a warm demonstration journey, designed to try things out and talk.</video:description><video:player_loc>https://player.vimeo.com/video/1239122023?h=d402569565&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/axe-hair-%c2%b7-essayer-son-style/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2012/03/AXE_HAIR_01_DISPOSITIF.webp</video:thumbnail_loc><video:title>AXE HAIR · Essayer son style — Vidéo</video:title><video:description>AXE HAIR : les codes du salon de coiffure revisités en expérience de marque, où chacun essaie un style sur son visage et repart avec son image.</video:description><video:player_loc>https://player.vimeo.com/video/1238021333?h=132b326fd2&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/axe-hair-%c2%b7-essayer-son-style/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2012/03/AXE_HAIR_01_DISPOSITIF.webp</video:thumbnail_loc><video:title>AXE HAIR · Essayer son style — Video</video:title><video:description>Try your style, live the brand. To accompany the discovery of its styling range, AXE HAIR plays with the codes of the hair salon to create a brand experience. Chair, mirror and light compose a space where the visitor becomes the hero of the demonstration.</video:description><video:player_loc>https://player.vimeo.com/video/1238021333?h=132b326fd2&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/quartus-%c2%b7-le-miroir-entre-en-scene/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/quartus-01-galerie.webp</video:thumbnail_loc><video:title>Quartus · Le miroir entre en scène — Vidéo</video:title><video:description>Quartus au SIMI : VS-FACTORY® fait d’un miroir une invitation, dans une galerie où les projets de l’ensemblier urbain se découvrent à hauteur d’homme.</video:description><video:player_loc>https://player.vimeo.com/video/317976427?h=7ec3f35dc7&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/quartus-%c2%b7-le-miroir-entre-en-scene/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/quartus-01-galerie.webp</video:thumbnail_loc><video:title>Quartus · Le miroir entre en scène — Video</video:title><video:description>A reflection as the first invitation. At SIMI, the Galerie Quartus opens with a tall mirror. The show floor and passers-by are reflected in it, then shapes of light begin to dance across it: the reflection becomes an invitation to step inside. Beyond this threshold, the urban developer shares its way of shaping the city, in a bright space where wood, white and blue create a meeting place rather than a stand.</video:description><video:player_loc>https://player.vimeo.com/video/317976427?h=7ec3f35dc7&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/alcon-%c2%b7-euretina-2019/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2019/09/ALCON_05_UNIVERS.webp</video:thumbnail_loc><video:title>Alcon · Euretina 2019 — Vidéo</video:title><video:description>Alcon à Euretina 2019, Paris : un stand où le geste fait parler l’innovation, au cœur d’une scénographie de lumière, de courbes et de transparences.</video:description><video:player_loc>https://player.vimeo.com/video/362838928?h=4cf9ec596e&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/alcon-%c2%b7-euretina-2019/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2019/09/ALCON_05_UNIVERS.webp</video:thumbnail_loc><video:title>Alcon · Euretina 2019 — Video</video:title><video:description>Innovation takes its place in the experience. On the Alcon stand, architecture, light and image compose a journey of discovery and encounter. Curved lines, transparencies and blue accents give the space a single signature, from the display cases to the demonstrations.</video:description><video:player_loc>https://player.vimeo.com/video/362838928?h=4cf9ec596e&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/la-roche-posay-%c2%b7-le-geste-au-coeur-de-la-decouverte/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/la-roche-posay-01-espace.webp</video:thumbnail_loc><video:title>La Roche-Posay · Le geste au cœur de la découverte — Vidéo</video:title><video:description>La Roche-Posay au Congrès mondial de dermatologie de Milan : poser un palet suffit à dévoiler chaque gamme, une expérience signée VS-FACTORY®.</video:description><video:player_loc>https://player.vimeo.com/video/345682034?h=0452357801&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/la-roche-posay-%c2%b7-le-geste-au-coeur-de-la-decouverte/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/la-roche-posay-01-espace.webp</video:thumbnail_loc><video:title>La Roche-Posay · Le geste au cœur de la découverte — Video</video:title><video:description>The gesture as a gateway. At the World Congress of Dermatology in Milan, La Roche-Posay welcomes skin specialists into a white and blue space, bathed in water and light. At its centre, large tables invite visitors to choose a puck and set it down — each range then unfolds beneath their hand. The gesture is simple, immediate, almost instinctive. It creates a direct dialogue between the visitor and the brand.</video:description><video:player_loc>https://player.vimeo.com/video/345682034?h=0452357801&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/stephane-plaza-immobilier-%c2%b7-linterpellation-comme-premier-contact/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/stephane-plaza-01-stand.webp</video:thumbnail_loc><video:title>Stéphane Plaza Immobilier · L’interpellation comme premier contact — Vidéo</video:title><video:description>Stéphane Plaza Immobilier à Franchise Expo : le visiteur se découvre aux côtés de Stéphane Plaza, une interpellation ludique imaginée par VS-FACTORY®.</video:description><video:player_loc>https://player.vimeo.com/video/326765515?h=6a72de5d4a&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/stephane-plaza-immobilier-%c2%b7-linterpellation-comme-premier-contact/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/stephane-plaza-01-stand.webp</video:thumbnail_loc><video:title>Stéphane Plaza Immobilier · L’interpellation comme premier contact — Video</video:title><video:description>What if the encounter began with a smile? In the aisles of Franchise Expo, a glance is enough. Visitors suddenly find themselves standing next to Stéphane Plaza, a bubble pops up above their heads: surprise sparks a smile, then the urge to stop. This playful connection extends the spirit of the brand, warm, close and straightforward.</video:description><video:player_loc>https://player.vimeo.com/video/326765515?h=6a72de5d4a&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/the-date-%c2%b7-mettre-la-rencontre-en-scene/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/the-date-08-vue-globale.webp</video:thumbnail_loc><video:title>THE DATE · Mettre la rencontre en scène — Vidéo</video:title><video:description>THE DATE pour Prestalliance : une scénographie entièrement signée VS-FACTORY®, où lumière, transparence et geste mettent la rencontre en scène.</video:description><video:player_loc>https://player.vimeo.com/video/358019342?h=953ae825b2&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/the-date-%c2%b7-mettre-la-rencontre-en-scene/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/10/the-date-08-vue-globale.webp</video:thumbnail_loc><video:title>THE DATE · Mettre la rencontre en scène — Video</video:title><video:description>A scene conceived as a whole. In Paris, Prestalliance brings its partners together for THE DATE. VS-FACTORY® signs the entire staging — sloping planes, white plinths, transparent blades and violet light create a single world, from the first glance to the lounges. Light passes through materials, highlights the reliefs and links every space: the setting becomes the first language of the encounter.</video:description><video:player_loc>https://player.vimeo.com/video/358019342?h=953ae825b2&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/veolia-%c2%b7-reveal-the-invisible/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/Veolia_Salon_05-scaled.webp</video:thumbnail_loc><video:title>Veolia · Reveal the Invisible — Vidéo</video:title><video:description>Veolia — Reveal the Invisible. Pour Veolia, l’expérience donne une présence à ces flux invisibles qui traversent notre quotidien.</video:description><video:player_loc>https://player.vimeo.com/video/198884136?h=5c9cc07772&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/veolia-%c2%b7-reveal-the-invisible/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/Veolia_Salon_05-scaled.webp</video:thumbnail_loc><video:title>Veolia · Reveal the Invisible — Video</video:title><video:description>Revealing what flows unseen. The Veolia experience gives presence to the invisible flows that run through everyday life. Material becomes alive, animated by light and movement that progressively reveal the transformations at work. Wood leaves its static nature behind to become a sensitive and evolving surface for expression. An installation designed to make the invisible perceptible without ever disrupting the natural balance of the place.</video:description><video:player_loc>https://player.vimeo.com/video/198884136?h=5c9cc07772&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/barriere-%c2%b7-casino-augmente-2/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/04/BARRIERE_AUGMENTE_01-scaled.webp</video:thumbnail_loc><video:title>Barrière · Casino Augmenté — Vidéo</video:title><video:description>Barrière — Casino Augmenté. Pour Barrière, le casino devient un parcours vivant où l’espace accompagne le visiteur.</video:description><video:player_loc>https://player.vimeo.com/video/1184623486?h=ccb9f55c1c&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/barriere-%c2%b7-casino-augmente-2/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/04/BARRIERE_AUGMENTE_01-scaled.webp</video:thumbnail_loc><video:title>Barrière · Casino Augmenté — Video</video:title><video:description>When gaming becomes an experience. The Barrière casino is imagined as a living journey in which the space accompanies the visitor. From the very first glance, the environment captures attention, guides and engages visitors in a new reading of contemporary gaming. Developed with Lonsdale, this vision combines global design and immersion to create a fluid, elegant and coherent experience. Every element helps reveal the identity of the place and its evolution towards new uses.</video:description><video:player_loc>https://player.vimeo.com/video/1184623486?h=ccb9f55c1c&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/latecoere-%c2%b7-aerospace-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/latecoere_04-scaled.webp</video:thumbnail_loc><video:title>Latecoere · Aerospace Experience — Vidéo</video:title><video:description>Une expérience interactive imaginée pour le Salon International de l’Aéronautique de Paris, entre innovation industrielle, immersion digitale et vision du futur.</video:description><video:player_loc>https://player.vimeo.com/video/345679504?h=1e6e7f9e86&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/latecoere-%c2%b7-aerospace-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/latecoere_04-scaled.webp</video:thumbnail_loc><video:title>Latecoere · Aerospace Experience — Video</video:title><video:description>When engineering becomes experience. At the Paris Air Show, Latecoere transformed aeronautical complexity into an accessible and immersive experience. Interactive interfaces, real-time animations and touch experiences accompanied the discovery of the group’s systems and innovations. Visitors no longer simply understood the technology: they explored it, handled it and perceived its uses. A scenography designed to bring engineering, innovation and human experience into dialogue.</video:description><video:player_loc>https://player.vimeo.com/video/345679504?h=1e6e7f9e86&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/renault-geode-rafale/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/03/RAFALE_06-scaled.webp</video:thumbnail_loc><video:title>Renault · Géode Rafale — Vidéo</video:title><video:description>Renault — Géode Rafale. Avec la Géode Rafale, Renault imagine une expérience à 360° où le spectateur devient le point central du récit.</video:description><video:player_loc>https://player.vimeo.com/video/1182979167?h=06298040bf&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/renault-geode-rafale/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/03/RAFALE_06-scaled.webp</video:thumbnail_loc><video:title>Renault · Géode Rafale — Video</video:title><video:description>When space becomes immersion. With Géode Rafale, Renault imagines a 360° experience in which the viewer becomes the focal point of the narrative. In this space without traditional reference points, image, movement and spatialisation create an enveloping experience. The brand is no longer presented in front of the visitor: it takes shape all around them. An immersive language designed to place emotion at the heart of discovery.</video:description><video:player_loc>https://player.vimeo.com/video/1182979167?h=06298040bf&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/tour-first-%c2%b7-corporate-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/Tour-First_03-scaled.webp</video:thumbnail_loc><video:title>Tour First · Corporate Experience — Vidéo</video:title><video:description>Quand la présentation devenait une expérience immersive. Tour First · Paris La Défense · 2011 Corporate Innovation · Interactive Presentation · Scenography</video:description><video:player_loc>https://player.vimeo.com/video/1192633300?h=1ee8f619e8&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/tour-first-%c2%b7-corporate-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/Tour-First_03-scaled.webp</video:thumbnail_loc><video:title>Tour First · Corporate Experience — Video</video:title><video:description>When architecture tells its story differently. For the inauguration of Tour First, the experience transformed the discovery of an architectural project into an interactive journey. A large-format touch system allowed visitors to explore the building’s spaces, uses and identity intuitively. Information moved beyond traditional presentation formats to become a more fluid, visual and engaging experience. A new way of revealing architecture, its uses and its vision.</video:description><video:player_loc>https://player.vimeo.com/video/1192633300?h=1ee8f619e8&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/audilab-%c2%b7-ifos/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2015/03/AUDILAB_01_AVENTURE.webp</video:thumbnail_loc><video:title>Audilab · IFOS — Vidéo</video:title><video:description>Audilab à l’IFOS : une mise en scène qui fait entrer l’aventure à la rame au cœur du stand et rend visible un engagement de persévérance et de vitalité.</video:description><video:player_loc>https://player.vimeo.com/video/1238019859?h=4ecaf7f7e9&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/audilab-%c2%b7-ifos/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2015/03/AUDILAB_01_AVENTURE.webp</video:thumbnail_loc><video:title>Audilab · IFOS — Video</video:title><video:description>A rowing adventure, a commitment told as a story. At IFOS, Audilab shares its commitment to a rowing adventure. The boat, the crew and the preparation for the voyage form a story of perseverance and vitality, echoing the idea of ageing well.</video:description><video:player_loc>https://player.vimeo.com/video/1238019859?h=4ecaf7f7e9&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/atr-%c2%b7-customer-experience-studio/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/ATR_04-scaled.webp</video:thumbnail_loc><video:title>ATR · Customer Experience Studio — Vidéo</video:title><video:description>ATR — Customer Experience Studio. Pour ATR, l’espace devient un outil de dialogue et de compréhension.</video:description><video:player_loc>https://player.vimeo.com/video/705156788?h=feb1f0d74d&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/atr-%c2%b7-customer-experience-studio/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/ATR_04-scaled.webp</video:thumbnail_loc><video:title>ATR · Customer Experience Studio — Video</video:title><video:description>When customer relations become an experience. At ATR, the customer studio becomes a tool for dialogue and understanding. Each interaction reveals a use, each sequence supports the discovery of expertise and proposed solutions. Visitors no longer simply observe: they understand, explore and project themselves into real-world uses. An experience designed to technology, product and human connection closer together.</video:description><video:player_loc>https://player.vimeo.com/video/705156788?h=feb1f0d74d&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/sg-%c2%b7-rugby-world-cup-2015/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/RUGBY_05-scaled.webp</video:thumbnail_loc><video:title>SG · Rugby World Cup — Vidéo</video:title><video:description>SG — Rugby World Cup. À l’occasion de la Coupe du Monde de Rugby 2015, SG imagine une nouvelle manière de vivre l’événement depuis l’intérieur.</video:description><video:player_loc>https://player.vimeo.com/video/190687194?h=53388a5293&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/sg-%c2%b7-rugby-world-cup-2015/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/RUGBY_05-scaled.webp</video:thumbnail_loc><video:title>SG · Rugby World Cup — Video</video:title><video:description>The supporter becomes part of the game. During the Rugby World Cup, SG imagined a new way of experiencing the event from within. With the Express Yourself concept, supporters were no longer simple spectators: they participated, interacted and entered the world of international rugby. Participatory games, challenges proposed by players and virtual-reality immersion brought the public closer to the intensity of the pitch. An experience designed to transform fan engagement into shared emotion.</video:description><video:player_loc>https://player.vimeo.com/video/190687194?h=53388a5293&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/afd-%c2%b7-nes-quelque-part/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/AFD_08-scaled.webp</video:thumbnail_loc><video:title>AFD · Nés quelque part — Vidéo</video:title><video:description>AFD — Nés quelque part. Avec Nés quelque part, l’expérience invite le visiteur à quitter la position d’observateur pour devenir acteur d’un récit humain.</video:description><video:player_loc>https://player.vimeo.com/video/317993587?h=07936f821d&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/afd-%c2%b7-nes-quelque-part/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/AFD_08-scaled.webp</video:thumbnail_loc><video:title>AFD · Nés quelque part — Video</video:title><video:description>Changing perspective to understand differently. With Born Somewhere, the experience invites visitors to leave the position of observer and become actors in a human story. Each sequence offers another point of view and opens a meeting with different realities. The space becomes a personal journey in which visitors discover, feel and question. An approach designed to transform knowledge into lived experience.</video:description><video:player_loc>https://player.vimeo.com/video/317993587?h=07936f821d&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/lierac-%c2%b7-beauty-innovation-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/Lierac_06.webp</video:thumbnail_loc><video:title>Liérac · Beauty Innovation Experience — Vidéo</video:title><video:description>Liérac — Beauty Innovation Experience. En 2011, LIÉRAC imagine une nouvelle manière de présenter l’innovation cosmétique et l’expertise skincare.</video:description><video:player_loc>https://player.vimeo.com/video/1190942470?h=e7a3fd36ea&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/lierac-%c2%b7-beauty-innovation-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/Lierac_06.webp</video:thumbnail_loc><video:title>Liérac · Beauty Innovation Experience — Video</video:title><video:description>When beauty reveals innovation. In 2011, LIÉRAC imagined a new way of presenting cosmetic innovation and skincare expertise. The convention became an experiential journey where digital content, scenography and art direction created an elegant and sensory universe. Image walls, interactive interfaces and visual creations accompanied the discovery of the ranges through an approach inspired by the codes of contemporary luxury. An experience designed to transform product presentation into a brand moment.</video:description><video:player_loc>https://player.vimeo.com/video/1190942470?h=e7a3fd36ea&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/naval-group-%c2%b7-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/NAVAL-GROUP-05-scaled.webp</video:thumbnail_loc><video:title>Naval Group · Experience — Vidéo</video:title><video:description>Naval Group — Experience. Pour Naval Group, l’expérience est pensée pour révéler des capacités complexes avec précision et clarté.</video:description><video:player_loc>https://player.vimeo.com/video/900837675?h=f4bba02f57&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/naval-group-%c2%b7-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/NAVAL-GROUP-05-scaled.webp</video:thumbnail_loc><video:title>Naval Group · Experience — Video</video:title><video:description>Making performance clear. For Naval Group, the experience is designed to reveal complex capabilities with precision and clarity. Each interaction guides the eye, provides access to essential information and facilitates understanding of the offers. Technical complexity becomes a structured journey designed to support dialogue naturally. An environment where expertise is immediately perceptible without ever reducing its depth.</video:description><video:player_loc>https://player.vimeo.com/video/900837675?h=f4bba02f57&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/amundi-%c2%b7-forum-2010/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2010/06/AMUNDI_01_ENSEMBLE.webp</video:thumbnail_loc><video:title>Amundi · Forum 2010 — Vidéo</video:title><video:description>Amundi Forum au Carrousel du Louvre : une mise en scène où la parole, le geste et l’image avancent ensemble pour faire vivre la conversation.</video:description><video:player_loc>https://player.vimeo.com/video/1238017893?h=0c9ee9fb77&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/amundi-%c2%b7-forum-2010/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2010/06/AMUNDI_01_ENSEMBLE.webp</video:thumbnail_loc><video:title>Amundi · Forum 2010 — Video</video:title><video:description>Conversation at the heart of the stage. At the Carrousel du Louvre, the Amundi Forum stages a convention where speech and content move forward together. At the centre of the stage, a large table brings the speakers together and sets a climate of exchange from the outset.</video:description><video:player_loc>https://player.vimeo.com/video/1238017893?h=0c9ee9fb77&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/audi-%c2%b7-regarde-mon-ame/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/04/AUDI_05-scaled.webp</video:thumbnail_loc><video:title>Audi · Regarde mon âme — Vidéo</video:title><video:description>Audi — Regarde mon âme. Pour Audi, le corps devient le point de départ d’une expérience sensible et instinctive.</video:description><video:player_loc>https://player.vimeo.com/video/143480375?h=b11f65e821&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/audi-%c2%b7-regarde-mon-ame/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/04/AUDI_05-scaled.webp</video:thumbnail_loc><video:title>Audi · Regarde mon âme — Video</video:title><video:description>Movement reveals emotion. For Audi, the body becomes the starting point of a sensitive and instinctive experience. Each gesture transforms the space and triggers a visual response that naturally accompanies movement. The interaction does not seek to show itself: it creates an immediate relationship between presence, perception and emotion. An experience where which visitors themselves bring the world around them to life.</video:description><video:player_loc>https://player.vimeo.com/video/143480375?h=b11f65e821&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/laurent-perrier-%c2%b7-200-years-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/Laurent-Perrier_02-scaled.webp</video:thumbnail_loc><video:title>Laurent-Perrier · 200 Years Experience — Vidéo</video:title><video:description>Quand le patrimoine devenait expérience immersive Tours-sur-Marne · France · 2012</video:description><video:player_loc>https://player.vimeo.com/video/1192954712?h=fad9601424&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/laurent-perrier-%c2%b7-200-years-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/Laurent-Perrier_02-scaled.webp</video:thumbnail_loc><video:title>Laurent-Perrier · 200 Years Experience — Video</video:title><video:description>Two centuries of history. One emotion intact. For Laurent-Perrier’s bicentenary in 2012, the château became the setting for a journey through two centuries of history. Scenography, light and visual content accompanied guests through a sensitive discovery of the House’s heritage and savoir-faire. Each space revealed an era, a memory, a facet of its identity. A celebration designed to make heritage felt rather than simply told.</video:description><video:player_loc>https://player.vimeo.com/video/1192954712?h=fad9601424&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/orange-%c2%b7-immersive-cloud-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/OrangeWeb11_07-scaled.webp</video:thumbnail_loc><video:title>Orange · Immersive Cloud Experience — Vidéo</video:title><video:description>Une vision immersive du cloud et des nouveaux usages digitaux LeWeb 2011 · Paris</video:description><video:player_loc>https://player.vimeo.com/video/1192965761?h=92cd248cba&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/orange-%c2%b7-immersive-cloud-experience/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/OrangeWeb11_07-scaled.webp</video:thumbnail_loc><video:title>Orange · Immersive Cloud Experience — Video</video:title><video:description>Technology becomes a living environment. At a time when technology exhibitions remained largely demonstrative, Orange imagined a new relationship between innovation, space and user experience. Content evolved in real time, interfaces became physical touchpoints and technology integrated naturally into the journey. The space functioned as a living platform capable of hosting demonstrations, exchanges and presentations within the same continuum. An approach designed to make innovation more intuitive, more human and more engaging.</video:description><video:player_loc>https://player.vimeo.com/video/1192965761?h=92cd248cba&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/heavent-cannes-%c2%b7-immersive-night/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/Cannes_05-scaled.webp</video:thumbnail_loc><video:title>Heavent Cannes · Immersive Night — Vidéo</video:title><video:description>Une soirée pensée comme une expérience sensorielle entre lumière, mouvement et émotion.</video:description><video:player_loc>https://player.vimeo.com/video/319446269?h=3e0e701683&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/heavent-cannes-%c2%b7-immersive-night/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/Cannes_05-scaled.webp</video:thumbnail_loc><video:title>Heavent Cannes · Immersive Night — Video</video:title><video:description>Light becomes movement. At Heavent Cannes, the space transformed into a sensitive and evolving material. Projections embraced the veils, screens became organic and silhouettes interacted with light. Each movement changed the perception of the place and created an atmosphere in constant transformation. A scenography conceived as a living painting where image, body and space merged within the same emotion.</video:description><video:player_loc>https://player.vimeo.com/video/319446269?h=3e0e701683&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/pernod-ricard-%c2%b7-beaubourg-2010/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/PERNOD-RICARD_05-scaled.webp</video:thumbnail_loc><video:title>Pernod Ricard · Beaubourg — Vidéo</video:title><video:description>Quand l’art numérique rencontrait l’expérience immersive Centre Pompidou · Paris</video:description><video:player_loc>https://player.vimeo.com/video/1192799718?h=1e33fb2279&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/pernod-ricard-%c2%b7-beaubourg-2010/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/PERNOD-RICARD_05-scaled.webp</video:thumbnail_loc><video:title>Pernod Ricard · Beaubourg — Video</video:title><video:description>Art becomes a living experience. In 2010, at the Centre Pompidou, Pernod Ricard imagined a meeting between contemporary art, technology and collective emotion. Monumental projections, interactive surfaces and visual creations transformed the architecture into an artistic environment in motion. Guests no longer simply discovered a scenography: they took part in an experience where image and space evolved with their presence. An approach designed to bring culture, innovation and sensitivity into dialogue.</video:description><video:player_loc>https://player.vimeo.com/video/1192799718?h=1e33fb2279&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/coca-cola/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/03/COCA-COLA_Train-de-Noel_0§.webp</video:thumbnail_loc><video:title>Coca-Cola · Train de Noël — Vidéo</video:title><video:description>Un parcours interactif autour du Train de Noël Coca-Cola fait de chaque geste le déclencheur d’une nouvelle séquence. L’objet, le geste et l’interaction accompagnent un voyage fondé sur la découverte, la surprise et l’émerveillement.</video:description><video:player_loc>https://player.vimeo.com/video/208453399?h=073e903d16&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/coca-cola/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/03/COCA-COLA_Train-de-Noel_0§.webp</video:thumbnail_loc><video:title>Coca-Cola · Train de Noël — Video</video:title><video:description>When an object becomes a memory. With the Coca-Cola Christmas Train, every movement becomes the starting point of a story. Object, gesture and interaction create a journey where discovery unfolds naturally, almost as if by instinct. The experience invites visitors to reconnect with a sense of childhood, between wonder, surprise and shared emotion. A world designed to turn a journey into a precious moment, where every detail contributes to the memory.</video:description><video:player_loc>https://player.vimeo.com/video/208453399?h=073e903d16&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/areva-%c2%b7-innovation-night/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/AREVA_03-scaled.webp</video:thumbnail_loc><video:title>Areva · Innovation Night — Vidéo</video:title><video:description>Areva — Innovation Night. À l’occasion du salon WNE 2014, Areva imagine une soirée dédiée à l’innovation et aux technologies du futur.</video:description><video:player_loc>https://player.vimeo.com/video/197916230?h=1f16981e49&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/areva-%c2%b7-innovation-night/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2026/05/AREVA_03-scaled.webp</video:thumbnail_loc><video:title>Areva · Innovation Night — Video</video:title><video:description>Innovation takes on a new dimension. For WNE 2014, Areva imagined an evening dedicated to innovation and the technologies of the future. Within a restrained and contemporary universe, scenography, large-format content and architectural lighting transformed institutional communication into a live experience. The convention became a place of encounter where expertise, industrial vision and human exchange came together. An approach designed to give innovation a new presence, between technological precision and event elegance.</video:description><video:player_loc>https://player.vimeo.com/video/197916230?h=1f16981e49&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/reference/abbott-%c2%b7-xience-v/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2007/05/ABBOTT_01_STAND.webp</video:thumbnail_loc><video:title>Abbott · Xience V — Vidéo</video:title><video:description>Abbott Xience V à Barcelone : un sol vivant où chaque pas fait naître la lumière, seul ou à plusieurs. Une expérience signée VS-FACTORY®.</video:description><video:player_loc>https://player.vimeo.com/video/1237689271?h=a1b644d171&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
<url><loc>https://vs-factory.com/en/reference/abbott-%c2%b7-xience-v/</loc><video:video><video:thumbnail_loc>https://vs-factory.com/wp-content/uploads/2007/05/ABBOTT_01_STAND.webp</video:thumbnail_loc><video:title>Abbott · Xience V — Video</video:title><video:description>One step. One response. One discovery. On the Abbott stand, the image is something you walk through. The floor becomes a living surface: wherever visitors step, the light responds. Architecture, image and the Xience V world speak one language, designed to welcome, intrigue and spark conversation.</video:description><video:player_loc>https://player.vimeo.com/video/1237689271?h=a1b644d171&amp;api=1&amp;player_id=vsra-video&amp;background=1&amp;autoplay=1&amp;muted=1&amp;loop=1&amp;controls=0&amp;playsinline=1</video:player_loc></video:video></url>
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