Valeo
CES
Imagining mobility before it exists.
At CES 2018, Valeo unveiled its visions of electric, autonomous, connected and intelligent mobility.
With Switch, visitors were invited to project themselves into tomorrow’s mobility and discover the vehicle best suited to their uses, desires and personality.
Scenography, visual illusion and gesture-based interaction transformed complex innovations into an intuitive experience.
A way to see and feel the futurerather than simply explain it.
Innovation becomes projection.
Conceived as an experience between illusion and interaction, Switch guides each visitor through different visions of mobility.
Content evolves with each gesture, giving sensitive expression to the technologies presented.
The demonstration gradually gives way to a more personal and emotional experience.
An approach designed to bring innovation closer to people and give tangible form to Valeo’s forward-looking vision.
