Ubisoft
Ubidays
When the game becomes a world to journey through.
For Ubisoft Ubidays, the experience left traditional stand conventions behind and entered the world of the game.
A succession of scenographic alcoves immersed visitors in environments directly inspired by the brand’s licenses.
Light, video, sound, textures and architecture created distinctive atmospheres, each with its own identity.
Visitors no longer simply discovered content: they physically enter its world.
Every universe becomes an experience.
Long before immersive experiences became widespread, Ubidays explored a new relationship between gaming, space and emotion.
Each alcove became the physical extension of an imaginary world, giving content a tangible and sensory presence.
The scenography no longer simply presented the brand: it made it possible to experience it from within.
A global approach designed to transform discovery into immersionand give each universe an immediately recognizable imprint.
