Turbo
DreamWorks
When everyday life turns into spectacle.
For the launch of DreamWorks ’ TURBO, a passage in the Paris Métro became a giant racetrack.
Overnight, the stairs at Havre Caumartin – Auber were completely transformed: racing lines, scenography and visual energy immersed commuters in the world of the film.
By morning, the surprise was complete.
An everyday transit space became an unexpected playground, invitingeveryone to physically enter the experience.
The city plays. The public takes over the story.
Conceived as a participatory urban experience, the installation directly invited passers-by to take part and descend the stairs as if on a real track.
Surprise, laughter and spontaneous gatherings transformed the activation into a living event.
The strength of the installation lay in the simplicity of the gesture and the spectacular transformation of a familiar space.
An experience designed to be lived, shared and retoldfar beyond the place itself.
