Toyota
Extraordinary Journey
A journey of hospitality.
From the airport to the city’s meeting places, “Toyota’s Extraordinary Journey” links every stage in a single story: mobility for all.
Faceted architecture, luminous landmarks and welcoming social spaces give this ambition a physical presence. At the heart of the journey, the Toyota Clock rises as the emblematic signal of the journey.
Making the impossible possible.
An immersive welcome, a table to explore at your fingertips, discoveries that come alive in the visitor’s hand: everyone is invited to explore, touch and share. The experience supports hospitality without ever replacing it.
From the Showcase to the restaurant, from the shop to the meeting points, each place extends the one before. A collective vision in which brand strategy, scenography and interaction design create a journey where everything becomes possible.
In collaboration with Eventeam and Bukky Cailasson (scenography, Breezy Rhino) · Strategic Immersive Architecture®