Tour First
Corporate Experience
When architecture tells its story differently.
For the inauguration of Tour First, the experience transformed the discovery of an architectural project into an interactive journey.
A large-format touch system allowed visitors to explore the building’s spaces, uses and identity intuitively.
Information moved beyond traditional presentation formats to become a more fluid, visual and engaging experience.
A new way of revealing architecture, its uses and its vision.
Quand la présentation devenait une expérience immersive. Tour First · Paris La Défense · 2011Corporate Innovation · Interactive Presentation · Scenography
The building becomes an experience to explore.
At a time when real-estate presentations remained largely static, this system introduced a new relationship between place and audience.
Interactivity supported understanding, facilitated projection and gave the architectural narrative a more living dimension.
Investors, visitors and partners discovered the volumes, uses and ambitions of the project in a different way.
A pioneering approach where digital became a language of enhancement in service of corporate architecture.
