Stéphane Plaza Immobilier
A playful first contact
What if the encounter began with a smile?
In the aisles of Franchise Expo, a glance is enough. Visitors suddenly find themselves standing next to Stéphane Plaza, a bubble pops up above their heads: surprise sparks a smile, then the urge to stop.
This playful connection extends the spirit of the brand, warm, close and straightforward.
From surprise to conversation.
White brick, colourful armchairs, frames on the walls: the stand borrows the codes of a home where you feel at ease. The first contact happens at the edge of the aisle, the encounter continues in the lounge, with the network’s teams.
VS-FACTORY® designed this brand experience as a simple journey: approach, see yourself, be called out, talk. Play opens the door, the relationship does the rest.
In collaboration with GALIS · Strategic Immersive Architecture®