Quartus
The mirror takes the stage
A reflection as the first invitation.
At SIMI, the Galerie Quartus opens with a tall mirror. The show floor and passers-by are reflected in it, then shapes of light begin to dance across it: the reflection becomes an invitation to step inside.
Beyond this threshold, the urban developer shares its way of shaping the city, in a bright space where wood, white and blue create a meeting place rather than a stand.
Stories set into the architecture.
Inside, Quartus projects find their place in alcoves framed in white and blue: neighbourhoods, portraits and landscapes follow one another as in a lived-in gallery.
The furniture invites visitors to sit down and talk. The image is not laid over the place, it belongs to it: the brand story is experienced at human scale.
In collaboration with Mayro and In Extenso (stand architecture) · Strategic Immersive Architecture®