Prada
Paradoxe
From bottle to space.
Together with the Maison’s teams, Prada Paradoxe extends its identity into the retail space; VS-FACTORY® imagined the technological vision.
The House’s triangle, turned upside down, opens within a black setting, revealing faces, glances, fragments of a world. At times a mosaic of viewpoints, at times a single image at the scale of the space, the architecture becomes the language of the brand.
The gesture reveals the fragrance.
The bottle becomes the point of encounter. Lifted from its base, it gives rise to its portraits, captured from several angles and reinterpreted as so many facets of one woman, never quite the same; set back down, it returns the space to its silence. Product, gesture and place compose a single story.
The study also explores the roll-out of the concept : immersive space, open or more intimate corners, each format is designed to keep the same emotion, from the largest surfaces to the most confidential.
