Paris Retail Week
The store of tomorrow
Pick up a product, open a world.
As a partner of Paris Retail Week, VS-FACTORY® presents its vision of the store of tomorrow: a place where the shopper’s gesture links the object to its story. Setting down a bottle, brushing a book cover or picking up a sneaker is enough to reveal what the product has to tell.
Raw wood, black furniture and threads of light create a warm demonstration journey , designed to try things out and talk.
Four ways to discover.
The table responds to the product placed on it. The showcase keeps the object in view while surrounding it with its world. The catalogue is browsed with a fingertip, and the shelf tells the story of the shoe you have just picked up.
Four uses, one idea: the experience supports the advice and turns the store into a place of storytelling.
2019 · Strategic Immersive Architecture®