Lundbeck
Interactive Discovery Journey
History is no longer observed. It is journeyed through.
For Lundbeck, several decades of scientific research became a living journey of discovery.
The timeline left its traditional format behind to inhabit the space, following the rhythm of advances, discoveries and moments that shaped the company.
Scenography, content and interaction naturally guided visitors through this history.
An experience designed to make science more accessible, sensitive and memorable.
Every discovery opens a new chapter.
Tangible objects, touch interfaces, audiovisual content and projections created an interactive narrative in motion.
Each gesture revealed a key milestone and allowed visitors to explore Lundbeck’s major scientific advances and future perspectives freely.
Complexity faded in favor of a fluid, intuitive and engaging reading.
A new way of transmitting knowledge while creating an emotional relationship with its history.
