I-WAY
The Living Experience
The experience begins before the driving even starts.
As early as 2008, I-WAY imagined a new generation of immersive destination in Lyon.
Driving simulation, contemporary architecture, lounge spaces, spa and lifestyle came together within the same place.
Far beyond the simulator itself, every space contributed to an overall experience where intensity, emotion and comfort extended naturally.
A pioneering vision in which sport, technology and hospitality already formed a new territory of entertainment.
A place to live, far beyond simulation.
Visual worlds, architectural lighting, sound atmospheres and living spaces were conceived as a single experiential language.
The sensations of driving extended throughout the entire journey, from the entrance to the different areas for relaxation and discovery.
Technology gradually faded behind emotion, intensity and the quality of the experience.
With I-WAY, as early as 2008, a new generation of immersive places was alreadytaking shape — bringing together design, innovation, lifestyle and living experience.
