Design study

Daum — Light reveals the work

Light reveals the work

A private salon, an encounter.

Imagined with the Maison, the journey unfolds as an invitation. On the ground floor, the creations are shown as works of art; a personalised VVIP card then opens the way to a reserved room.

In the half-light, a table sculpted in crystal begins to glow. A few miniature vases are waiting. The visitor chooses one and places it at the centre: this simple gesture opens the story.

Daum
Daum

From matter to masterpiece.

The walls awaken and envelop the visitor. Pâte de cristal, fire, the hands of the master glassmakers: light captured in matter tells what each piece owes to the craftsmanship of Nancy.

Then the images fade away. An alcove, hidden until now, lights up and reveals the real piece. The story ends where it was always meant to lead: face to face with the work, in an intimate relationship between the visitor, the creation and those who give it form.

Daum
Daum
Daum
Daum — les créations présentées comme des œuvres au rez-de-chaussée — VS-FACTORY®
Daum — le salon privé — VS-FACTORY®
Daum — croquis de conception du salon — VS-FACTORY®
Daum — le récit jusqu’à la révélation de l’œuvre — VS-FACTORY®
Daum — le principe de l’expérience en quatre temps — VS-FACTORY®
BRANDDaum
EXPERIENCELight reveals the work
LOCATIONFrance
SECTORLUXURY, FASHION & BEAUTY
EXPERIENCE TYPEEXPERIENTIAL SPACE
NEXT EXPERIENCEASNL40 years
A VISION TO SHARE? Let’s imagine what comes next. CONTACT