Dassault Aviation
Falcon 7X Reveal
When the aircraft becomes a living image.
In 2005, the launch of the Falcon 7X marked a new generation in the history of Dassault Aviation.
To accompany this reveal, the aircraft became the heart of a scenography in which light, projection and movement progressively unveiled its lines.
Even before its complete appearance, the aircraft transformed into a graphic and digital presence, revealing its architecture and precision.
An experience designed to make innovation felt before it was even fully discovered.
Revealing the exceptional through light.
Developed with filmmaker and researcher Philippe Gérard, the experience explored what was then a new relationship between image, real object and space.
Synchronised projections and graphic animations embraced the Falcon 7X, transforming its surface into narrative material.
Long before video mapping became widespread, this creation was already experimenting with new languages of immersive perception.
A pioneering approach where aeronautical innovation and visual creation met to give the reveal its full dimension.
