Brand Activation
AXE HAIR
Try your style
Try your style, live the brand.
To accompany the discovery of its styling range, AXE HAIR plays with the codes of the hair salon to create a brand experience. Chair, mirror and light compose a space where the visitor becomes the hero of the demonstration.
See yourself differently, leave with your image.
The journey invites visitors to choose a style and then discover it on their own face, like an instant transformation. Product advice extends the game, and the souvenir photo gives the experience a keepsake to take home.
Attract, involve, extend the bond: the personal image links the product to a lived moment, in an instantly recognisable scenography.
A tour across France.
BRANDAXE HAIR
EXPERIENCETry your style
LOCATIONFrance
SECTORLUXURY, FASHION & BEAUTY
EXPERIENCE TYPEINTERACTIVE & DIGITAL EXPERIENCE
In collaboration with an American agency · Strategic Immersive Architecture®
A VISION TO SHARE?
Let’s imagine what comes next.
CONTACT