Ritz Paris
Experience Automobile
Image moves closer to emotion.
At the Ritz Paris, the Festival Automobile International imagined a new relationship between stage, image and guests.
Within an elegant and intimate environment, a triptych scenography created a visual space at the heart of the reception.
Content moved closer to the audience, creating a more enveloping, direct and human presence.
A scenography designed to image experienced differently whilerespecting the prestige and elegance of the setting.
The stage becomes a shared space.
At a time when events were still largely frontal, this approach explored a new way of integrating image into space.
Screens were no longer simply broadcasting surfaces: they became narrative elements placed close to the guests.
The scenography created continuity between content, architecture and collective experience.
A realization where the elegance of the venue met an immersive visuallanguage, transforming a prestigious ceremony into a memorable moment.
