Digital Experience
ASFA
Prevention & careers
The motorway, at experience level.
On the ASFA stand, road safety, careers and motorway services come to life along a journey. Image, gesture and voice offer visitors several ways into the story.
Image, gesture and voice.
Facing a large canvas of images, visitors play with their own movement to learn the right reflexes. Further on, careers are discovered at their fingertips, while a radio set opens a space for meeting and conversation. The film links these moments into a single world.
The strength of the project lies in this continuity: a scenography that turns the stand into a place of discovery and participation, where every experience serves the message and the encounter.
Paris Motor Show.
BRANDASFA
EXPERIENCEPrevention & careers
LOCATIONParis
SECTORAUTOMOTIVE & MOBILITY
EXPERIENCE TYPEINTERACTIVE & DIGITAL EXPERIENCE
A VISION TO SHARE?
Let’s imagine what comes next.
CONTACT