Brand Experience
Alcon
Euretina 2019
Innovation takes its place in the experience.
On the Alcon stand, architecture, light and image compose a journey of discovery and encounter. Curved lines, transparencies and blue accents give the space a single signature, from the display cases to the demonstrations.
Take the object in hand, open the story.
At the heart of the stand, a table invites visitors to play with objects. Simply moving a puck lets innovation tell its story: gesture becomes a way into the world of each product, and discovery flows naturally into conversation with the teams.
Display cases, table and images echo one another, placing Alcon’s innovations within a coherent brand experience where physical and digital become one.
BRANDAlcon
EXPERIENCEEuretina 2019
LOCATIONParis
SECTORCORPORATE & INDUSTRY
EXPERIENCE TYPEBRAND EXPERIENCE
A VISION TO SHARE?
Let’s imagine what comes next.
CONTACT