Brand Experience
Alcon
Euretina 2019
Innovation takes its place in the experience.
On the Alcon stand, architecture, light and digital content compose a journey of discovery and exchange. Curved lines, transparencies and blue accents give the space its unity, from the presentation of the instruments to the demonstrations.
The gesture links the object to the content.
At the heart of the installation, a tangible interactive table links the object to the content. By moving the pucks across its surface, visitors access the presentations associated with each product. The gesture guides discovery and fuels the dialogue with the teams.
Display cases, table and screens echo one another, placing Alcon’s innovations within a coherent brand experience, both physical and digital.
BRANDAlcon
EXPERIENCEEuretina 2019
LOCATIONParis
SECTORCORPORATE & INDUSTRY
EXPERIENCE TYPEBRAND EXPERIENCE
A VISION TO SHARE?
Let’s imagine what comes next.
CONTACT