Digital Experience
Abbott
Xience V
One step. One response. One discovery.
The image is no longer simply watched. It is crossed. On the Abbott stand, the floor becomes a living surface: wherever visitors set foot, the projection responds. Architecture, light and Xience V content form a single language, designed to welcome, intrigue and spark conversation.
Every presence matters.
Alone or together, each visitor triggers their own visual response, exactly where they step. The experience remains personal, while being shared within the same space. The stand becomes a meeting place where the brand is discovered through movement, before continuing in conversation with the teams. A coherent, sensitive and shared presence: the very essence of experience architecture.
BRANDAbbott
EXPERIENCEXience V
LOCATIONBarcelona
SECTORCORPORATE & INDUSTRY
EXPERIENCE TYPEINTERACTIVE & DIGITAL EXPERIENCE
A VISION TO SHARE?
Let’s imagine what comes next.
CONTACT