BNP Personal Finance
Augmented Showroom
A space that understands before it transforms.
Imagined from the APS design phase, BNP Personal Finance’s future Paris showroom explores a new generation of welcoming and meeting space.
The environment evolves according to the visitor’s profile, professional world and the nature of the meeting.
Content, light, images and data then create a scenography specific to each situation.
The showroom no longer simply presents: it adapts, accompanies and personalizes the relationship.
A space conceived as a living architectural medium.
Every encounter reveals a new space.
Automotive, home, retail, innovation, sustainable development or financial services: each universe transforms the perception of the place.
A central orchestration evolves content and atmospheres within a fluid continuum, while the corporate collection and patronage programmes can also inhabit the space.
The showroom thus becomes a living platform capable of renewing itself with uses and encounters.
A vision where architecture becomes an engagement tool, serving a more personal relationship between the brand and its audiences.
