Vivatech
Ratp Group
Paris in motion.
At VivaTech 2017, RATP Group chose to tell the story of Paris through its movements, flows and energy.
Three immersive graphic universes translated the sensations that shape everyday life in the Paris Métro.
Light, movement and visual content gave new expression to circulation and transformed the space into a living landscape.
An experience designed to make the city feltdifferently, beyond its representation.
When flows become emotion.
Imagined as living pictures in motion, the three universes evolved with the rhythm of image, light and space.
Each sequence sensitively interpreted the fluidity, energy and luminosity of the RATP Group universe.
Digital became scenographic material and naturally accompanied the architecture of the place.
A creation where design, visual narrative and movement composed a poetic reading of metropolitan Paris.
Architecture, Design & Production : Narrative-Espace
