Brand Immersive Experience

Latecoere — Aerospace Experience

Aerospace Experience

When engineering becomes experience.

At the Paris Air Show, Latecoere transformed aeronautical complexity into an accessible and immersive experience.
Interactive interfaces, real-time animations and touch experiences accompanied the discovery of the group’s systems and innovations.
Visitors no longer simply understood the technology: they explored it, handled it and perceived its uses.
A scenography designed to bring engineering, innovation and human experience into dialogue.

Une expérience interactive imaginée pour le Salon International de l’Aéronautique de Paris, entre innovation industrielle, immersion digitale et vision du futur.

Latecoere
Latecoere

Revealing the invisible intelligence of systems.

Monumental screens, multi-touch interaction and visualizations of onboard systems created a journey into the heart of tomorrow’s aeronautics.
Each interaction revealed the connections, technologies and expertise involved in designing new aircraft.
The experience transformed industrial content into a more intuitive, visual and engaging language.
An approach where innovation was no longer simply described: it was discovered through lived experience.

Latecoere
Latecoere
BRANDLatecoere
EXPERIENCEAerospace Experience
LOCATIONFrance
SECTORAUTOMOTIVE & MOBILITY
EXPERIENCE TYPEEXPERIENTIAL SPACE
NEXT EXPERIENCELibération de ParisMemory in Motion
A VISION TO SHARE? Let’s imagine what comes next. CONTACT