Brand Immersive Experience

Intel — Future Experience

Future Experience

When the future becomes an experience.

In 2006, Intel transformed the Grand Palais in Paris into a living laboratory dedicated to tomorrow’s digital uses.
Monumental scenography, visual content, interaction and performance explored a new relationship between technology, space and perception.
Innovation moved beyond demonstration to become a sensitive, spectacular and accessible experience.
An event designed to make the future felt before it even existed.

Quand technologie, interaction et spectacle vivant imaginaient déjà le futur. Grand Palais · Paris · 2006Immersive Experience · Interactive Design

Intel
Intel

The spectacle becomes an interface.

In a spirit of experimentation, the project pushed the boundaries between body, light and image.
The luminous dress imagined with Philippe Gérard, combining optical fibres, movement and real-time scenography, embodied this vision in which the living body became an interactive medium.
Long before immersive experiences became widespread, Intel explored new languages between technology and emotion.
A pioneering creation where innovation became perception, transformingthe Grand Palais into a stage for the digital future.

Intel
Intel
Intel
BRANDIntel
EXPERIENCEFuture Experience
LOCATIONParis
SECTORTECHNOLOGY, MEDIA & ENTERTAINMENT
EXPERIENCE TYPEINTERACTIVE & DIGITAL EXPERIENCE
NEXT EXPERIENCECinq MondesSensory Journey
A VISION TO SHARE? Let’s imagine what comes next. CONTACT