Saint-Valentin
Live Experience
When Paris becomes a message of love.
For Valentine’s Day 2020, thousands of love messages came to life in real time on the Eiffel Tower.
Anyone could send a declaration by SMS and see it appear, animated, on one of the world’s most iconic monuments.
At the scale of the city, the experience transformed an intimate gesture into collective emotion.
A moment when Paris became a living stage for feelings, between participation, light and spontaneity.
One monument. Thousands of emotions.
Conceived as an interactive scenography at urban scale, the installation created a direct dialogue between the public and the Eiffel Tower.
Messages, visual animations and real-time broadcasting formed a living experience renewed with every declaration.
Technology disappeared behind the simplicity of the gesture and the power of the shared moment.
An experience where monument became a medium for expression and human connection, atthe heart of the City of Light.
