SG
Rugby World Cup
The supporter becomes part of the game.
For the 2015 Rugby World Cup, SG imagined a new way of experiencing the event from within.
With the Express Yourself concept, supporters were no longer simple spectators: they participated, interacted and entered the world of international rugby.
Participatory games, challenges proposed by players and virtual-reality immersion brought the public closer to the intensity of the pitch.
An experience designed to transform fan engagement into shared emotion.
Sharing the emotion of the pitch.
The system combined interaction, participation and technological immersion to create a more direct relationship between supporters and the competition.
Visitors could take center stage, accept challenges and experience the atmosphere of a stadium through a virtual experience.
Technology supported sporting emotion and brought everyone closer to the players’ world.
A creation where innovation became a way to experience rugby differently, closer to the action.
