Liérac
Beauty Innovation Experience
When beauty reveals innovation.
In 2011, LIÉRAC imagined a new way of presenting cosmetic innovation and skincare expertise.
The convention became an experiential journey where digital content, scenography and art direction created an elegant and sensory universe.
Image walls, interactive interfaces and visual creations accompanied the discovery of the ranges through an approach inspired by the codes of contemporary luxury.
An experience designed to transform product presentation into a brand moment.
Innovation is discovered through the senses.
Set within a prestigious Parisian environment, the scenography combined brand storytelling, digital experience and visual elegance.
Each sequence accompanied teams and guests through a more emotional discovery of LIÉRAC’s new areas of expertise.
Technology integrated naturally into the journey to enrich the story without ever distracting from the beauty of the products.
A premium convention where innovation, design and emotion met within an immersive language.
