Citroën
Draw the Future
Drawing tomorrow’s mobility today.
As early as 2008, on the Champs-Élysées, Citroën invited everyone to imagine the car of the future freely.
A gesture, a color, an intention: the screen becomes a surface for expression where each visitor draws their own vision of mobility.
The line comes to life instantly, transforming an idea into an image through a spontaneous and accessible experience.
A field of creation where the public becomes an active part of the brand’s imagination.
One gesture. One idea. A vision takes shape.
Each intervention generates a unique and immediately visible composition, giving the drawing a living dimension.
Gesture, image and interface respond naturally to one another within a fluid, intuitive and playful experience.
Technology supports creativity without ever imposing a path.
An experience designed to the imagination and project everyone into the future, atthe heart of the Champs-Élysées.
