Citroën
Fun Experience
When the visitor’s energy brings the car to life.
At C42 on the Champs-Élysées, Citroën imagines an experience guided by gesture, rhythm and mood.
Visitors are no longer spectators: they act and bring the world around them to life.
Each interaction triggers a new response and transforms the perception of the car.
A spontaneous experience where the body becomes the engine of thenarrative, in a free, playful and immediate spirit.
Move. Feel. Transform.
Built around participation and personal expression, the experienceevolves in real time with each visitor.
Gesture, light and sound naturally respond to one another, creating an environment in motion.
Each action reveals a different energy and creates a more instinctive relationship with the Citroën universe.
An experience designed to to turn retail into a living, participatoryand accessible playground.
