Groupe Barrière
Casino Barrière Royan
When the experience begins at the entrance.
In Royan, the casino envisioned a new way of welcoming and engaging its visitors.
The journey creates a balance between the venue’s historic codes and a more contemporary expression.
Interaction integrates naturally into the architecture, guiding discovery without ever imposing itself.
An approach conceived from the outset to transform the casino experience, from the very first impression to the heart of the venue.
Reinterpreting the codes without losing their history.
An immersive journey and interactive totem create a fluid, elegant experience fully integrated into the architecture.
Each intervention finds its natural place, creating a more instinctive relationship with the visitor.
The Morris Column concept, developed in collaboration with Lonsdale, reinterprets a familiar symbol through a contemporary language.
A first in France, where design, strategy and interaction converge to renew the gaming experience.
